Tag: Automotive Marketing
How marketing and sales can drive synergy at your dealership –...
In the latest episode of Marketing Matters with Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group, we explore the divide between two...
Are CRMs still relevant for dealers in 2024
The automotive industry in 2024 is a world of electric vehicles, AI-driven tools, and digital retailing. In this high-tech environment, some dealers are starting...
Gary Coxe on how to shatter limiting beliefs that hinder performance
Deeply ingrained fears and past traumas can significantly hinder performance and erect mental barriers that seem impossible to overcome. In today's Mind Your Own...
Billy Busch shares insights on sustaining a family business empire
Building a business empire is an incredible feat; however, maintaining it throughout generations is an entirely different challenge. In today's episode of CBT Now,...
Force Marketing’s John Fitzpatrick on maximizing your dealership’s marketing reach through...
Welcome back to the latest episode of The Future of Automotive on CBT News, where we put recent automotive and mobility news into the...
Amberly Allen reveals how dealerships can maximize profits through surcharge compliance
Credit card processing fees can accumulate quickly and are often one of a dealership's most significant but overlooked expenses. However, with more buyers becoming...
How dealers can close the ‘blind spots’ in lead attribution –...
Previously aired November 14, 2024
We all know that Cox Automotive’s Autotrader and Kelley Blue Book are consumer mega-marketplaces—a cornerstone of car buying and selling...
Boosting showroom traffic with appointment tracking and personal engagement
In today’s hyper-competitive auto sales landscape, simply setting appointments isn't enough to secure customer loyalty. Industry expert Jen Suzuki, founder and president of eDealer...
Shawn Payne’s tips to improve dealership sales with social media
In today's digital landscape, social media has radically changed how businesses engage with consumers. It has particularly positive effects on how salespeople connect with...
How Urban Science boosts EV sales through targeted test-drive incentives
Today, we welcome back Urban Science. In previous discussions, they highlighted the importance of defection data through their solutions, TrafficView and SalesAlert. However, today,...
