Tag: Automotive Marketing
How Urban Science boosts EV sales through targeted test-drive incentives
Today, we welcome back Urban Science. In previous discussions, they highlighted the importance of defection data through their solutions, TrafficView and SalesAlert. However, today,...
How dealers can close the ‘blind spots’ in lead attribution –...
We all know that Cox Automotive’s Autotrader and Kelley Blue Book are consumer mega-marketplaces—a cornerstone of car buying and selling in the U.S. For...
Drive your dealership’s sales with personal marketing strategies – Sean Gardner...
Consistent and robust marketing is the key to every successful business. In today's episode of Inside Automotive, Sean Gardner, Instructor and sales Trainer for...
Boost your dealership’s marketing potential by cleaning up dirty data –...
Dealers nationwide struggle with "dirty data" in their CRM and DMS systems, which often limits dealerships' marketing potential and causes customer miscommunications.
In today's episode...
Colin Carrasquillo’s guide to enhancing dealership performance via targeted marketing
In a hyper-competitive automotive sales environment, the power of first-party data cannot be overstated. Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group,...
From the screen to the showroom: video strategies that will increase...
In today’s fast-paced digital landscape, car salespeople need to adopt innovative strategies to connect with customers and boost sales. One of the most impactful...
How predictive marketing is a game-changer in optimizing inventory and boosting...
In today's automotive market, dealerships grapple with rising inventory ages and fluctuating consumer behavior. Eric Mercado, Executive Vice President of Force Marketing, sheds light...
How dealers can navigate automotive marketing challenges – John Fitzpatrick |...
In today's competitive automotive market, marketing has become a balancing act for dealers. On this episode of Inside Automotive, John Fitzpatrick, CEO of Force...
Why regular website audits are essential for dealership success – Colin...
In this episode of Marketing Matters, Colin Carrasquillo, Digital Marketing Director at Nielsen Automotive Group, sheds light on a critical yet often overlooked aspect...
The influence of cultural trends on automotive design and marketing
Cultural trends play a significant role in shaping automotive design and marketing strategies. Understanding these trends is crucial for automakers to remain relevant and...
