Tag: automotive industry
The 2024 automotive landscape: 5 trends all dealers should watch —...
With 2023 in the rearview mirror, it is time for car dealers to review the automotive landscape so they can enter the New Year...
Opinion | The EV slowdown: a reality check amidst the hype...
You’ve undoubtedly heard that Ford, the colossus of the car world, is slashing its F150 Lightning production in half due to slowing demand. GM and...
Redefining service excellence: key benchmarks for the future
Remember the days when the service department felt like an afterthought? In the early stages of your career, you noticed it tucked away, overshadowed...
Crafting effective marketing campaigns for modern dealerships — Dave Spannhake
Dealers know they need effective marketing campaigns to grow their businesses. But with a rapidly evolving arsenal of tools at their personal and a...
Facebook ads: key strategies for auto marketers to maximize ROI
While many social network platforms have emerged since Facebook started “way back” in 2004, it's still a viable platform for advertisers. With a few...
The role of empathy in automotive sales: Understanding customer needs for...
In the automotive sales landscape, empathy holds significant importance. It involves grasping and relating to others' emotions and perspectives. In this industry, empathizing means...
Dealer downtime: exploring hobbies and interests that fuel auto retail professionals
It’s restating the obvious, but a career in automotive retail requires dedication, energy, and laser-sharp focus. Besides a paycheck, the benefits of this type...
Tips for crafting winter marketing messages that will warm up your...
The leaves are changing, the days are getting shorter, and it’s a little chillier outside. Your location in the United States might also change...
The importance of proper “hygiene” when using customer data platforms —...
Customer data platforms (CDP) have quickly become an important part of automotive retailing, with the number of storefronts using this crucial technology growing on...
F&I checklist and tips for better compliance
Every F&I manager has that thing that’s a perpetual thorn in their side. That thorn is compliance.
It’s probably unfair to describe compliance so negatively...