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Jonathan Smoke joins Inside Automotive to review the 2023 automotive landscape and share his expectations for the 2024 car market.

The 2024 automotive landscape: 5 trends all dealers should watch —...

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With 2023 in the rearview mirror, it is time for car dealers to review the automotive landscape so they can enter the New Year...
Looking beyond the initial purchase price, the real-world ownership costs of EVs start to paint a different picture for consumers.

Opinion | The EV slowdown: a reality check amidst the hype...

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You’ve undoubtedly heard that Ford, the colossus of the car world, is slashing its F150 Lightning production in half due to slowing demand. GM and...
With the rise of online sales platforms and market competition, the service department offers the recurring revenue essential for growth.

Redefining service excellence: key benchmarks for the future

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Remember the days when the service department felt like an afterthought? In the early stages of your career, you noticed it tucked away, overshadowed...
Eric Schlesinger of ActivEngage joins Kain & Co. to discuss the evolution of dealership technology and how it affects the car buying process.

Crafting effective marketing campaigns for modern dealerships — Dave Spannhake

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 Dealers know they need effective marketing campaigns to grow their businesses. But with a rapidly evolving arsenal of tools at their personal and a...
While Facebook has changed a lot over the last decade, it remains a good place for automotive advertisers to get in front of their audiences.

Facebook ads: key strategies for auto marketers to maximize ROI

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While many social network platforms have emerged since Facebook started “way back” in 2004, it's still a viable platform for advertisers. With a few...
Prioritizing customer e­motions is vital for building trust, fostering healthy relationships and driving results in automotive sale­s

The role of empathy in automotive sales: Understanding customer needs for...

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In the automotive­ sales landscape, empathy holds significant importance­. It involves grasping and relating to others' e­motions and perspectives. In this industry, e­mpathizing means...
Even the most dedicated auto retail professionals need healthy outlets outside of the dealership to recharge their batteries.

Dealer downtime: exploring hobbies and interests that fuel auto retail professionals

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It’s restating the obvious, but a career in automotive retail requires dedication, energy, and laser-sharp focus. Besides a paycheck, the benefits of this type...
Having the right winter marketing messages, and preparing for slow periods and sudden influxes, can help keep winter a bit more lively.

Tips for crafting winter marketing messages that will warm up your...

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The leaves are changing, the days are getting shorter, and it’s a little chillier outside. Your location in the United States might also change...
On the latest episode of Auto Marketing Now, Brian Pasch tackles the primary issues dealers face selling electric vehicles to anxious clients 

The importance of proper “hygiene” when using customer data platforms —...

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Customer data platforms (CDP) have quickly become an important part of automotive retailing, with the number of storefronts using this crucial technology growing on...
There are some easy ways to both be sure current staff is well versed in compliance and that your new hires are too.

F&I checklist and tips for better compliance

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Every F&I manager has that thing that’s a perpetual thorn in their side. That thorn is compliance. It’s probably unfair to describe compliance so negatively...