Tag: automotive industry
Have you taken a recent look at customer satisfaction scores? We’ll...
How are your satisfaction scores at your service department? Do you have a culture that simply tries to upsell the customer for the next...
Is your dealership looking for profit in all the wrong places?
Working harder and longer...a lot of managers operate dealerships this way because of a lack of training. According to sales trainer, Joe Verde, this...
Is your dealership protected from hackers?
Making a mistake with a potential car buyer is never good...it could cost your dealership a sell. But making a mistake and allowing...
Are you appealing to potential car-buyers by manipulating them mentally?
Okay, so if you knew what potential car-buying customers were thinking when they checked out your website, or watched a commercial on TV or...
Is having a dealer blog worth your time? Hear from...
Two weeks ago, we heard from AutoNation’s CEO, Mike Jackson regarding this year compared to the history-making-year of 2015. He said, “the challenge...
You’re up to speed on the technology potential car buyers want,...
The wants and needs of potential car buyers change just as fast as technology does and you can blame technology for that. In the...
Brad Kruse weighs in on the two things you can’t separate...
While shopping for a vehicle...most car buyers will tell you they’re looking for:
A.) Value (which could mean add-ons, packages, extras)
B.) Price (which means...
Does your sales department get along with your F&I department?
Does your dealership ever have issues between the F&I department and Sales department? If any problems here aren’t smoothed out, it can greatly hinder...
Consumers prefer having access to an online shopping process.
Here are key results to a survey by MakeMyDeal.com. Wards Auto says consumers are much more satisfied when they can view and adjust vehicle...
Deliver The Experience That Every Customer Expects.
Deliver the experience
Can you deliver the experience that every customer expects? With today’s rapidly evolving car buying process, it can be challenging to keep up....
