Tag: automotive industry
How to start planning your digital marketing strategy for 2021 –...
Despite the COVID-19 pandemic, experts we’ve talked to say the retail auto industry is booming. Digital marketing and retailing has played a large role...
The benefits of a self-insured healthcare platform for auto dealers –...
As we approach the end of the year, there is much focus on healthcare options and budgets going into 2021. We all know that...
A look inside industry icon Hugh Hathcock’s automotive retail journey
Today on CBT News, we welcome back to the show Hugh Hathcock, owner of ReconVelocity. Now, you may know a little bit about his...
Maximizing Used Car Gross Profits In A Market Where Every $1...
The used car market is more complex than it has ever been. With new vehicle inventory levels steadily declining and consumers growing more wary...
The Next Rapid Recon Introduces Less Scrolling, Fewer Clicks For Performing...
PALO ALTO, CA, October 23, 2020 – The Next Rapid Recon, the efficiency standard in reconditioning time-to-line workflow software, announced today several efficiency and...
Today’s best digital marketing strategies and practices for car dealers
In this competitive landscape, how do you get consumers to come to you? That’s the million-dollar question. Since the start of the COVID-19 pandemic,...
Minimalist marketing techniques to try at your car dealership – Paul...
There is a lot of talk surrounding advertising techniques and the best way to reach consumers, especially in today’s climate. Paul Potratz, owner of...
Automotive retail insider Allan Cooper discusses industry futurization
In this afternoon's interview, CBT News welcomes back Allan Cooper, president and co-founder of PiM Insights, automotive finance, sales, and management veteran, and industry...
5 of the biggest issues facing the F&I office today and...
F&I departments are facing a unique set of challenges in today’s marketplace. While many dealers have recently made strong investments in digital retailing due...
The Market Remains Uncertain but Your Margins Don’t Have to Be
Henry Ford famously said, “Don’t find fault, find a remedy.” This is exactly what dealerships have been doing since post-World War II when they...