Tag: automotive industry
Data activation in the dealership: Using third-party platforms to boost marketing
Dealers know the importance of collecting and analyzing customer information, but many struggle to understand the complex factors influencing successful data activation. On this...
Luxury SUV market sees highest consideration on record throughout Q1
More buyers than ever considered purchasing a luxury SUV, according to a quarterly analysis from Cox Automotive.
Over the course of Q1, 73% of high-end shoppers...
GM recalls 668,000 SUVs over defective child seat anchors
General Motors has announced a recall of over 668,000 vehicles as it looks to repair faulty child seat anchors.
According to the automaker's filing with the National...
The three levels of functionality in hybrid CDP platforms
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and auto marketing expert, provided updates on the launch of Google Analytics 4 and...
Key takeaways from Tesla’s 2023 shareholder meeting
Tesla's annual shareholder meeting concluded Tuesday, May 16, leaving investors with a long list of developments to watch for in the coming months.
CEO Elon...
Toyota ranks 10th in future readiness study, overtaken by BYD
After being named the second most future-ready automaker in 2022, Toyota saw its ranking decline to 10th place on Tuesday, May 16, with Chinese...
Driving results in fixed-ops: Why forward-thinking dealers achieve better results
Forward-thinking dealers have drastically improved fixed operation profits over the last year, but what factors are driving these results? In this CBT News Power...
Affordability improves in April, but new car prices remain high
Data from Cox Automotive suggests that vehicle affordability improved slightly in April, although pricing pressures remain high.
The Vehicle Affordability Index found that the median...
Tesla allowed to operate dealerships says Delaware Supreme Court
On May 15, The Delaware Supreme Court reversed a 2022 decision blocking Tesla from operating its own dealerships in the state.
The electric vehicle brand...
Hacker reveals Tesla is tracking driver behavior to measure drowsiness
Tesla will now analyze driver behavior to measure drowsiness, even when assistance software such as Autopilot and the Full Self-Driving (FSD) Beta are disengaged.
The...
