Tag: automotive industry trends
Toyota defends best-seller title as safety controversies mount
Toyota defended its title as the world's best-selling automaker in 2023 for the fourth year in a row but remains on the defensive after...
House Republicans call for investigation into Ford, China partnerships
Two House Republicans holding chair positions on two key committees are calling on the federal government to investigate alleged ties between automaker Ford and...
Rethinking artificial intelligence for the retail automotive industry — Devin Daly...
Artificial intelligence (AI) presents exciting opportunities for growth and improved efficiency, especially in the retail automotive sector, where the ability to rapidly process data...
Navigating vehicle affordability challenges in 2024
The automotive industry is constantly evolving, influenced by market conditions, consumer preferences, and various economic factors. The current affordability crisis is no exception, as...
New car sales projected to rise in January despite seasonal slowdown
This month's new car sales are set to rise from last January but decline from December, according to a preliminary forecast from Cox Automotive.
In...
Toyota chairman Akio Toyoda predicts maximum EV share of 30%
Toyota chairman and former company CEO Akio Toyoda expects the electric vehicle segment to reach a maximum market share of just 30%, regardless of...
The 5 biggest automotive adtech trends to watch out for in...
Advertising technology, or adtech, is an ever-shifting landscape. Like the rest of digital marketing, it experiences fresh changes and trends every year — and...
Going beyond: how to overcome the challenges facing your dealership today
Automotive retail is and always has been a complex business. Selling a car is one of the most complicated transactions out there, increasingly so...
How technology is refining the used vehicle appraisal process
The used vehicle landscape has undergone extreme fluctuations over the last few years, making it difficult for both dealers and customers to navigate the...
Why data is key to digital marketing efficiency — Mike Wethington...
Digital marketing strategies have become a crucial component of running a successful dealership, often meaning the difference between success and failure in today's technologically...