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But Jonathan Dawson, sales trainer and creator of Sellcology, argues that this objection is an opportunity—not a setback.

Mastering the ‘I found a better deal’ objection with Jonathan Dawson

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How do you respond when a customer says, “I found a better deal down the road”? For many salespeople, it’s a moment of panic...
Bosch

Bosch to slash over 5,000 jobs amid industry-wide cost-cutting efforts

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German auto-parts giant Robert Bosch announced plans to cut up to 5,550 jobs across its operations, citing challenges from subdued car sales, intense competition,...
The 2025 North American Car, Truck, and Utility Vehicle of the Year finalists have been announced, featuring electric and traditional models

2025 North American Car, Truck, and Utility of the Year finalists...

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The 2025 North American Car, Truck, and Utility Vehicle of the Year (NACTOY) finalists have been announced, featuring a mix of electrified and traditional...
burnout

Daisy Auger-DomĂ­nguez on combating burnout in the workplace

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The World Health Organization (WHO) officially classified "burnout" as an occupational disease in 2019. However, this stress condition affects people at every level, including...
Dale Pollak

Dale Pollak of Cox Automotive to step down at the end...

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After nearly 50 years in the automotive industry, Dale Pollak, the executive vice president and founder of vAuto, announced today that he will be...
As President-elect Trump prepares for his return, the auto industry braces for possible shifts in policy regarding semiconductor sourcing

Trump’s return to office could impact U.S. semiconductor strategy amid supply...

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As President-elect Donald Trump prepares for his return to office, the automotive industry is bracing for potential shifts in U.S. policy regarding semiconductor sourcing. The...
Ford is relocating approximately 400 workers from its Michigan Assembly Plant to nearby facilities in Dearborn and Monroe.

Ford to relocate 400 workers amid declining Bronco sales and production...

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According to the Detroit automaker, Ford is relocating approximately 400 workers from its Michigan Assembly Plant in Wayne, where the Bronco SUVs are built,...
Employees at the BlueOval SK Battery Park in Kentucky have officially launched a public campaign to join the UAW.

BlueOval SK Battery Park workers launch unionization campaign with UAW

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Employees at the BlueOval SK Battery Park in Glendale, Kentucky, have officially launched a public campaign to join the United Auto Workers (UAW), marking...
Wholesale used vehicle

Wholesale used vehicle prices rose in early November

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Wholesale used vehicle prices increased by 1.6% in the first half of November while the Manheim Used Vehicle Value Index (MUVVI) reached 206.1, up...
training

Ken & Kenny Cook’s training strategies to building resilient, high-performing teams

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In this episode of Training Camp, host Adam Marburger sits down with Ken and Kenny Cook, the dynamic father-and-son duo behind BZ Automotive Group,...