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online sales

Increased online sales adoption could signal the in-person experience needs change

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The 2022 Deloitte Global Automotive Consumer Study indicates that concluding a vehicle in-person remains the preferred method for 75% of car buyers. However, more...
Customers are not likely to stay on a website that is confusing to navigate, as patience wears thin and they may decide to shop elsewhere. digital retailing personalized marketing

How to create more personalized marketing for your car dealership

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Identifying, communicating, and converting high-quality prospects is the primary purpose of adding personalization to your car dealership. The personalized marketing options are similar to those...
3D printing

How can 3D printing improve the automotive industry?

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At one point, the idea of rapidly creating one-off products was reserved for science fiction, like the Star Trek Replicator. But, the advent of...
Dawson:region data paradox

Cure complacency culture and save your car dealership’s reputation — Jonathan...

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In some ways, the automotive industry saw some of the most amazing growth and profitability over the last two years. While this is an...
community

5 reasons why giving back to your community can boost your...

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Business and profit go hand in hand – that's the whole point. But another thing that successful dealerships have available due to financial success...
Used car affordability

Used car affordability has declined 26.7% in three years, study finds

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An analysis by iSeeCars.com, a search engine designed to help buyers find the best deals, clearly shows the effects of rising inflation and higher used-car...
Tesla

Consumer Focus: Is the Tesla car buying experience really that good?

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Tesla has led the market for electric vehicles in the US for many years now. While the company's market dominance will likely decrease as...
NADA

NADA outlines new auto retailing principles for dealers and OEMs

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In light of today's changing landscape for auto retailing, from the emergence of direct-to-consumer selling models to evolving car technologies, NADA has released a...
OfferLogix Aaron Bickart

How OfferLogix is helping vendors create seamless car buying experiences —...

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OfferLogix continues to make significant waves in the automotive industry. Throughout the past few years, new partnerships and initiatives have helped the fintech company...
Mark Phelan EVs

Auto critic Mark Phelan recaps key moments from the 2022 Detroit...

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There was a lot of anticipation, excitement, and announcements surrounding electric vehicles out at the Detroit Auto Show. Now that the event has concluded,...