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Paul Potratz

Paul Potratz on Creating the Right Messaging Behind Your Facebook Ads

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If your dealership is not using Facebook as part of its marketing strategy, then it should be. The social media platform has become more...
hours

Rethinking Auto Retail: The Shift from Leads-Based Sales to the Transaction

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In a few short months, digital retailing in automotive jumped forward about five years. The Cox Automotive Future of Digital Retailing Study reveals that...
Newscast

CBT Automotive Newscast: August 26, 2020

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Today's Featured Interview: CEO Alex Goldfayn Discusses Key Communication Strategies to Generate More Sales Many of our personal and professional lives have been altered since the...
Alex Goldfayn

CEO Alex Goldfayn Discusses Key Communication Strategies to Generate More Sales

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  Many of our personal and professional lives have been altered since the start of Coronavirus, but that doesn’t mean optimism and positivity have to...
luxury

Luxury Vehicle Sales Expected to Rebound from Depression

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The coronavirus pandemic has not been beneficial to most industries, and this definitely includes the auto industry. According to Cox Automotive, the Kelley Blue...
Mike Robbins

Author and Former MiLB Player Mike Robbins on Inspiring Your Team...

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  The retail automotive industry can sometimes be a rough business, from dealing with sales to management. How are you navigating? How do you keep...
automotive

CBT Automotive Newscast: August 25, 2020

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Today's Featured Interview: Author and Former MLB Player Mike Robbins on Inspiring Your Team to Win The retail automotive industry can sometimes be a rough business,...
Serra Traverse City

Re-Adjusting Service Department Goals During the Pandemic – Daniel Korte, Serra...

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  Many service directors are faced with the difficult task of eliminating positions as the pandemic continues, but one service director has been able to...
auto news

CBT Automotive Newscast: August 24, 2020

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Today's Featured Interview: CBT News Market Update: Shawn Vaughn, VBM Auto Group & Sean Peoples, LotLinx On this week's episode of the CBT News Market Update,...
urban science

Number of Dealership Rooftops Remains Stable – Mitch Phillips, Urban Science

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  The mid-year numbers are out and there have been some interesting developments for new vehicle franchises, according to the latest Automotive Franchise Activity Report...