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20 hour rule

How to learn any new skill you want in just 20...

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Josh Kaufman’s 20 hour rule is a beneficial system capable of assisting auto retail professionals in developing their professional skills. In this article, we...
essential sales skills auto sales

4 essential sales skills for serving today’s vehicle buyers

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Auto sales is nothing like it used to be. The days of pushing for appointments and controlling information are long gone. Today’s customers are...
IoT technology

How (and why) IoT technology can bring value to your auto...

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The Internet of Things commonly referred to as IoT, is a network of physical objects embedded with sensors and connected to the internet. This...
automotive marketing

New to automotive marketing analytics? These 3 options can help you...

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In the past, traditional marketing was based a lot on trial and error. Dealerships would try different tactics and then wait to see what...
F&I

5 habits of highly effective automotive sales managers

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In pretty much any realm of sales, a company’s success is heavily reliant on the sales staff, including sales managers. It is no different...
dress for success

8 tips to help new car salespeople dress for success

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Everyone has heard the phrase dress for success, but what does it mean? What kind of clothes should you wear for your job at...

5 marketing KPIs every car dealer needs to measure and track

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The automotive industry is in flux and may be experiencing even more upheaval over the next six months. Small businesses like auto dealerships need...
time

How to save your customers time at the dealership without compromising...

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In 2019, McKinsey said, "The automotive customer experience can often feel outdated and inferior, especially for younger customers, who seem to be losing interest...
PVR, franchise

Beyond PVR — dig deeper for greater F&I success

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What does success look like in the F&I department? How should it be measured? PVR (per vehicle retailed) is currently the most examined metric used...
car salesperson

Is automotive sales right for you? Your guide to starting a...

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52% of American employees are considering making a career change this year, with 44% already planning to make the switch. For those who enjoy...