Tag: auto sales
6 ways your dealership can capitalize on word-of-mouth marketing
The greatest ambassador a dealership or any consumer-facing business has is current customers. People are more likely to consider the outlook of those they...
5 powerful words to use when interacting with customers
In the automotive industry, it's all about closing on a sale. Some people tend to convert every customer into a sale with decent grosses,...
Using strategy and media to differentiate your car dealership
Image isn't everything, but in today's TikTok-inspired media, your dealership needs to stand out to your target market when compared to your competition. So,...
5 tips to outperform your competitors in the online marketplace
When buying a car, today's consumers have more choices than ever. They can buy from a traditional dealership, an online-only marketplace, or even directly...
Is image SEO important for car dealers?
From 2016 to 2018, image searches grew by 60%, according to Google. Today, more consumers are centering their searches around photos, which is excellent...
Weekly Roundup: February U.S. auto sales forecast, Tesla FSD recall
Weekly Roundup:
The National Highway Transportation and Safety Administration (NHTSA) mandated Tesla to recall 362,000 vehicles over Full Self-Driving beta software, Lithia Motors outsold AutoNation in...
4 ways car dealers can win against aftermarket service providers
According to the J.D. Power 2022 U.S. Aftermarket Service Index Study, customers increasingly prefer aftermarket service providers to new-vehicle dealers. J.D. Power surveyed almost...
3 tasks BDC staff should handle and 3 they should not
The Business Development Center (BDC) is the central nervous system of many auto dealerships. It's the hub that makes things happen and the lifeblood...
Toyota introduces new 2024 Grand Highlander to its line of crossovers
With the new 2024 Grand Highlander, which includes two gas-powered hybrid options, Toyota is extending its segment-leading, three-row crossover lineup.
On Feb. 7, the company...
8 unique ways to provide a better customer experience than your...
On the latest episode of Mind Your Own Business, host Jonathan Dawson, founder of Sellchology, discusses eight ways car dealers can out-experience their competition. Dealers...
