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Generative AI has the potential to revolutionize marketing, streamlining the traditionally labor-intensive and speculative process.

Where does generative AI fit into dealership operations?

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Artificial Intelligence (AI) has been revolutionizing different industries, and the dealership sector is not immune to its impact. Generative AI, a specific type of...
By showcasing your EV knowledge, you can help electric car buyers have a more pleasant and effective experience on your sales floor.

What do electric car buyers want to know before the purchase?

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The car sales process has changed a lot in the last 15 to 20 years. Cars themselves have changed quite a bit in the...
By marrying online innovations with the hands-on experiences they excel at, dealerships can craft a future-ready, holistic EV buying journey.

Creating a seamless online-to-offline EV buying experience

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Remember the golden days of car buying? There wasn't an internet where people could do research—only magazines. When new cars arrived, dealers often used...
lifetime customers

Four strategies for creating lifetime customers at the dealership

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Of new car buyers, it remains true that roughly 70% defect within the first three years of ownership. For used car buyers, it’s even...
Salesperson leverages her online presence to engage with car shoppers

Higher PVR starts with earlier online presence for F&I

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Dealerships who resisted the call in the past to start investing heavily into their online presence were finally forced to embrace this shift during...
F&I transparency

The time is now for F&I transparency

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Even before the pandemic, the auto industry was undergoing a transformation. Operations like CarMax and Carvana were delivering "no surprise" experiences to customers, while Tesla sought to skip...
Video advertising allows dealerships to place ads across many of the most popular ad-supported streaming services like Amazon Prime and Hulu.

Vehicle sales are cooling off. Is this ad platform the solution?

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In the ever-evolving landscape of automotive sales, dealers constantly seek innovative ways to reverse sales slumps and attract potential buyers. And it’s no secret...
August vehicle sales rise 17% YoY, nearing 18% forecast. Honda shines, but market softening signs emerge. OEMs eye future incentives.

August U.S. vehicle sales: signs of a market slowdown?

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August, traditionally a significant month for car sales, has offered the auto industry a mixed bag of data. While there's notable year-over-year growth of...
By strategically building their own service-to-sales pipeline, dealers of all sizes and OEMs can fuel their service drive’s profitability

How to adapt your dealership to navigate the service-to-sales evolution

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The service department has always proven to be a major driver of profitability for dealers of every size. Even so, current market dynamics are increasingly...
On this episode of Inside Automotive, anchor Shyann Malone sits down with Kevin Tynan, senior automotive analyst for Bloomberg Intelligence.

Bloomberg’s Kevin Tynan on Monterey Car Week, EV trends, and UAW...

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On this episode of Inside Automotive, anchor Shyann Malone sits down with Kevin Tynan, senior automotive analyst for Bloomberg Intelligence, to dive into the...