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Should your dealership go after women…when marketing and advertising?

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So here’s a question: do you ever see the day where your dealership will market and advertise just to women? Recently, we told you...

Do you have a high turnover rate at your dealership? One...

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What is your goal and objective as a dealership: Improve the customer experience and foster loyalty, right? Well, one way of doing that (certainly)...
online shopping process

Consumers prefer having access to an online shopping process.

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Here are key results to a survey by MakeMyDeal.com. Wards Auto says consumers are much more satisfied when they can view and adjust vehicle...