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Digital Marketing Strategies Conference

Brian Pasch on Digital Retailing and the Upcoming Digital Marketing Strategies...

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If the Coronavirus pandemic has taught dealers one thing, it's that digital retailing is not going anywhere. In fact, industry players like Roadster and Cox...
Brian Pasch

Brian Pasch Discusses How to Step Up Your Dealership’s Digital Retailing...

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On today’s show, we’re pleased to welcome back Brian Pasch, international auto marketing expert, Founder and CEO of the PCG Companies, and host of...
dealer.com

Dealer.com’s Wayne Pastore Discusses How Dealers Can Improve Their Online Presence

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Dealer.com's Vice President and General Manager, Wayne Pastore, joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss common...
WeDrive

Where Does Direct Mail Fit in Today’s Auto Marketing Strategy? WeDrive’s...

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At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Eric Mercado, President of WeDrive Automotive. VIDEO TRANSCRIPT: Jim Fitzpatrick: People that are...
Force

The Importance of Taking an Omni-Channel Approach to Your Dealership’s Marketing...

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Force Marketing's Vice President, Cody Tomczyk, joined Bridget Fitzpatrick on the CBT Stage at NADA 2020 in beautiful Las Vegas, where they discussed video...
marketing team

Evaluating Your Dealership’s Marketing Team and Advertising Spend – Glenn Pasch,...

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Jim recently caught up with Glenn Pasch, auto marketing expert, and CEO of PCG Digital. They discussed the importance of re-evaluating your dealership's marketing team...
predictive analytics

How to Use Predictive Analytics to Give Customers the Convenient Experience...

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On today’s show, we’re pleased to welcome Marco Schnabl, Co-CEO and Founder of automotiveMastermind, a predictive analytics and marketing automation technology provider for the...
Kevin Frye

Digital Retailing Trends, Video Marketing Strategies, and the Importance of a...

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On today’s show, we’re pleased to welcome Kevin Frye, eCommerce Director for Jeff Wyler Automotive Family, one of the top 50 dealer groups in...
email marketing

Five Must-Have Components for Your Next Successful Dealership E-Newsletter

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Contrary to popular belief, when it comes to genuinely capturing the attention of your automotive audience, email is where you should put your focus....
Glenn Pasch

How to Get the Most Value From Your Vendors, Employees, and...

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Is your dealership making the most of your current marketing process, software, and employees? Well, now is the time to assess the strengths and...