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7 tips to improve your auto dealership’s email marketing strategy

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Like most auto dealerships, you're always looking for ways to improve your email marketing strategy. After all, email is one of the most cost-effective...
athlete marketing NIL

Is athlete marketing through NIL worth it for auto dealers?

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The NCAA’s recent new rules on name, image, and likeness (NIL) will profoundly impact student-athletes’ lives. For the first time, they will be able...
marketing

5 nuts and bolts of successful dealership marketing campaigns

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For years, YouTube, TikTok, and online social media, in general, have educated consumers on how to spot good marketing. But unfortunately, it's also made...
online ads

5 ways to make your online ads stand out

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In a recent Think with Google "At a Glance" article that may have popped into your inbox, they discussed five key strategies to better...
online reputation

How to turn your dealership’s online reputation from a burden to...

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Reputation is everything when it comes to having a dealership. The internet is used frequently throughout the buying process. Your customers will likely go...
Instagram

Why Instagram is a valuable tool for engaging and understanding your...

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Instagram is more of a game-changer than you would think. Customer satisfaction is hard to determine, especially since most people do not participate in...
customers

Are you still trying to sell customers?

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If insanity is doing the same thing over and over again and expecting different results, it’s time to stop the insanity of the majority...
digital communication

How to unlock the power of digital communication tech with Digital...

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Welcome to another edition of Inside Automotive with Jim Fitzpatrick. Communicating with car buyers today is about more than showing and selling a product—it's...
content

What the Google broad core update means for your car dealership

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At the end of 2021, Google released a broad core update that rewards websites with higher rankings who are giving their consumers better quality...
Digital Marketing Manager - Glenn Pasch

Glenn Pasch on the importance of adding a digital marketing manager...

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The digital landscape of retail automotive is dramatically changing at a rapid pace. While car dealers often wear many hats, dealerships need more digital...