Tag: Auto Marketing Now
The three levels of functionality in hybrid CDP platforms
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and auto marketing expert, provided updates on the launch of Google Analytics 4 and...
The importance of integrating your CDP, CRM and digital retailing tools...
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and auto marketing expert, took a closer look and...
Closer Look: Digital security and proprietary access for CDPs
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG companies and auto marketing expert, discussed how marketing automation platforms...
Why marketing automation and a customer data platform (CDP) are the...
Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues his original series...
Playing the long-game with CDPs and unified data — Aaron Baldwin...
On the last episode of Auto Marketing Now, we discussed the differences between the most common CDP systems in the auto industry, along with...
Choosing between a CDP, marketing automation platform, or hybrid system
On the last episode of Auto Marketing Now, we discussed some of the building blocks of Customer Data Platforms (CDP), and how they can...
Battling fragmentation and unifying data with a CDP — Brian Pasch...
A Customer Data Platform, or CDP, offers dealers the chance to unify their data and use consumer information effectively. While relatively new to automotive...
Automotive Standards Council sets new benchmarks for upcoming GA4 transition
Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian discusses the new framework...
Should car dealers create a separate brand for used vehicle business?
Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. In order for the franchised dealer...
How car dealers can modernize their inventory management tools and strategies
Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian is joined by Yago...
