Tag: auto marketing
Video marketing strategies that convert leads into sales
The key to success is converting leads into sales for automotive dealerships. And video marketing is one of the most effective ways to do...
Data shows a decline in average auto loan amounts: What it...
Experian has released new data showing that the average loan amount for both new and used vehicles decreased in the third quarter of 2023....
Creating a concierge experience for car buyers: tips for dealers
For dealerships, selling a customer's car is only the start of a potentially long-lasting relationship — but only if the consumer tries to gain...
From car salesman to mega-dealer: Cuban-born Mario Murgado’s journey to unparalleled...
On today’s Executive Profile, we visited Mario Murgado, President and CEO of Murgado Automotive Group, at his brand new, state-of-the-art Cadillac dealership in Miami,...
The secret ingredient to choosing the right CDP for your dealership
On the last episode of Auto Marketing Now, automotive marketing expert and founder of BPE Enterprises, Brian Pasch discussed the three levels of functionality...
Closer Look: Digital security and proprietary access for CDPs
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG companies and auto marketing expert, discussed how marketing automation platforms...
Stellantis appoints Natalie Knight as its new chief financial officer
At the end of June, Richard Palmer, who served as Stellantis' chief financial officer when the company was known as Fiat Chrysler Automobiles, will...
Tesla slashes Model Y, Model 3 prices again prior to Q1...
For the sixth time this year, Tesla cuts the costs of certain of its Model Y and Model 3 vehicles in the U.S. in...
OTT audio advertising for car dealers: Is it truly worth it?
When it comes time to review your dealership’s marketing spend, you always face the same difficulty: is it worth investing in a new form...
5 SEO strategies to boost your dealership’s web engagement
About 53% of mobile and desktop users click on organic search results rather than paid ads, according to BrightEdge Research. Since we know this, car dealership...
