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target audience

Do you know your target audience? Learn who they are and...

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Do you want your messaging to be effective and your brand to be enticing? Of course you do. The best place to start is...
industry news

Car Biz Today – Industry News

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Is There A Dark Cloud On Sunny Horizon Of Record Car Sales? Based on AutoNation Inc.’s experience, the seemingly huge year for U.S. sales may...
rear view mirror

CBT News – December 28, 2015

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On today's show: Is tech so confusing, customers are getting turned off by vehicles that have it? We’ll tell you what J.D Power found...
Todd Smith

CBT News – December 21, 2015

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On today's show: Todd Smith, former Dealer Principal and now CEO of ActivEngage explains if the live chat process you’re using hurts your team more...

CBT News – November 16, 2015

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On today's show: Steve Cannon on what it takes to change company culture with 26,000 employees How will higher interest rates impact the auto industry? ...

CBT News – October 27, 2015

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On today's show: One dealer shares his recruiting strategy that added 40 jobs to the area Would the auto industry still be strong today without...