Tag: auto industry
Automotive Brand Loyalty: Why Is It Important, and Who is Doing...
One of the best ways to start a conversation about brand loyalty is to think about our purchasing commitments. A great place to start...
International Women’s Day is March 8th: How Women are changing the...
With International Women’s Day coming up this Thursday, March 8th, it’s a good time to take a step back and to evaluate where the...
Automotive Sales Totals for February 2018
CBT News Anchor Joe Gumm reports on U.S. automotive sales totals for the month of February 2018 at dealerships around the U.S.
The seasonally adjusted,...
Automotive Sales Totals for January 2018
CBT News Anchor Joe Gumm reports on U.S. automotive sales totals for the month of January 2018 at dealerships around the U.S.
The (SAAR) seasonally...
Will Dealership Valuations Change in 2018? – Kerrigan Advisors Market Update
Ryan Kerrigan, Managing Director of Kerrigan Advisors joins CBT News to update viewers on the automotive dealership buy and sell market for the close...
Selling the Benefits of Leasing this Holiday Season
The last week of the year for a car dealer can be a crazy one. End-of-the-year sales quotas, pressure to move last year’s inventory,...
Mobile Marketing Opportunities For Auto Dealerships
As it nears the end of 2017, the average age of kids getting their first phone is ten years old. Though radio marketing is still...
Auto Retail Buy/Sell Index Indicts Changes for Industry
Joe Gumm of CBT News sits down with Erin Kerrigan, Managing Director of Kerrigan Advisors to discuss November’s Kerrigan Index, which provides a special...
How to Get Buyers to Visit Your Dealership between Purchases
Repeat buyers are the basis of success for any auto dealership. You spend a lot of advertising dollars to attract new buyers to your...
5 Ways to Win Online
I’m often asked at dealerships, seminars and 20 Group meetings what is the key element of success for selling cars online. My answer is...