Tag: auto dealers
Auto marketer Charlie Foster’s advice to salespeople: ‘If you can do...
Dealers around the country are spending less on marketing and redistributing those efforts in less traditional ways like social media. Today on CBT Now,...
Report identifies six customer journey challenges the auto industry faces
Customer feedback and surveys have unveiled areas in the auto retail industry that need to change for a better sales experience as well as...
Consumer Focus: New car buyers share what they REALLY think about...
As the auto industry continues to evolve, car dealers must understand consumer demands and concerns and learn how to best address them. On today’s...
How GM Patrick Abad revamped sales engagement with one powerful change
In recent years dealerships have accelerated their technology to better deliver the best possible sales and service experiences. Today on Inside Automotive, we're joined...
Glenn Pasch shares automotive marketing insights for modern retailing
Disruptive marketing strategies are swiftly emerging as the realities of dealership marketing change more quickly than ever. Dealers face a wide range of adjustments,...
Exclusive: A look inside AutoNation’s 6th annual Drive Pink Across America...
Each year the month of October is recognized as National Breast Cancer Awareness Month, and according to the CDC, breast cancer is the second...
Dealer principal Joe Serra on vehicle inventory, the economy, and OEM...
To compete with the likes of Tesla, many OEMs are taking significant measures to accelerate the adoption of electric vehicles (EVs). In the last...
How auto dealers can spot identity fraud and prevent it in...
Recently, CBT News did a segment on Inside Automotive about new ID scanning technology that played a critical role in helping the Houston Police...
Who is buying electric vehicles and how can you best market...
Did you know there are more than 1.7 million EVs in operation in the US today? Well, that is just one of the surprising...
How Toyota USA is addressing DEI to create a more equitable...
Toyota is the number one retail automotive franchise that dealers want to have, and consumers want to buy. But the question must be asked,...