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marketing

Advertising your dealership to attract new hires – Glenn Pasch |...

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On this episode of Inside Automotive, Jim Fitzpatrick speaks to Glenn Pasch, CEO of PCG Digital and automotive marketing expert. They discuss topics like...
Shawn Hays

How car dealers can stay ahead of the curve with a...

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Today on CBT News, host Jim Fitzpatrick is joined by Shawn Hays, Co-Founder of Sales Hustler and General Manager of Carter Myers Colonial Chevrolet...
customers

Study shows that negative auto dealer ratings are on the decline—Why?

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Today, it can quickly feel like company reputations either rise or fall depending on what is said about them on Yelp, Google, or any...
Facebook Marketplace

Why Dealerships Should Use Facebook Marketplace

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In 1995, Craigslist changed the way individuals bought and sold personal items, including used vehicles. Craigslist replaced newspaper classified ads as the go-to spot...
Auto Marketing Now

5 Observations from Measuring Consumer Engagement on Dealer’s Websites

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  On this episode of Auto Marketing Now, Brian shares 5 observations that have changed his thinking on digital marketing strategy based on the data...
dealshield

Reverse a Bad Buying Decision at Auction with New 30-Day Return...

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No dealer likes realizing that they've made the wrong purchase at auction. Cox Automotive's DealShield, has responded to dealer feedback and launched the industry's...
Peter Welch

NADA President Testifies in Front of Department of Commerce

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Subsequent to several automakers and automotive organizations releasing statements regarding President Trump’s tariff plans and implementations, the President of the National Automotive Dealers Association...
Automotive Industry

Auto Dealer Live – Marketing and Used Vehicles

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Linking the automotive industry together allows the community to better share news, practices and everything in-between. Helping to take that connectivity and knowledge to...
Sales Email Lead Program

GM Launches Dealer Sales Email Lead Program

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GM Launches Dealer Sales Email Lead ProgramOn April, 9, 2018, GM launched the Dealer Sales Email Lead Program aimed at decreasing dealer response times...

How to Give Millennials the Best Dealership Experience

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Who Are Millennials? This generation grew up in a digital world and technology is engrained in their daily lives. Millennials are the most diverse, socially-conscious,...