ATP

New vehicle ATP tops $50K in Sept., KBB reports

New vehicle prices drop 2.2% in January as luxury sales cool 

KBB reports new vehicle ATP trends decline as incentives rise

MSRP price changes: Why they could be a ‘win-win’ for dealers and OEMs — Kevin Tynan, Bloomberg

KBB reports the ATP of new vehicles hit record highs in December

Average transaction price for used cars hits an all-time high