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mobile marketing

Mobile Marketing Opportunities For Auto Dealerships

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As it nears the end of 2017, the average age of kids getting their first phone is ten years old. Though radio marketing is still...
advertising

Advertising Violations: Easy To Find And Hard To Defend Against

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There’s no doubt that the right advertising program can make you plenty of money. But as they say, it’s not how much money you...
newscast

Brian Finkelmeyer: How to add more value to your store |...

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On today's CBT Newscast for Friday, December 1st, 2017: Brian Finkelmeyer: How to add more value to your store Your dealership has value, but you have...
Facebook

Facebook Auto Listings

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On this week's edition of Auto Marketing Now, Brian Pasch discusses the recent announcement from Facebook about expanding their marketplace with auto listings and...
Facebook

Stop treating Facebook Advertising like Google Adwords

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When it comes to Facebook marketing, are you treating Facebook advertising like Google Adwords?  Brian says stop!
Facebook Advertising

Facebook Lead Ads 101 for Your Dealership

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Facebook has expanded its advertising delivery system to include Lead Ads, information-gathering tools which allow users to respond to an ad with just a...
July 4th

Mark Tewart on making the most out of July 4th sales...

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Today marks the beginning of 4th of July weekend, one of the busiest times for consumers to walk your lot. You've spent a tremendous...
transparency

Transparency as a competitive advantage: Is it time to change?

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Dealers are constantly looking for ways to get an edge in the digital age, yet many continue to follow the same sales and advertising...
Dietmar Exler

Why Mercedes CEO Dietmar Exler is confident about the future of...

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  CNBC caught up with Dietmar Exler, CEO Mercedes USA at the New York Auto show to ask his opinion on the state of sales...
fear

Glenn Pasch: Why it’s important for your dealership to have clean...

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Glenn Pasch, CEO and Partner with PCG Companies, on why it's important for your dealership to have clean ads on Facebook.