Tag: advertising
How to Create a Truly Unique Selling Experience at Your Dealership...
Every dealer knows that in order to disrupt your competition and stand out in the market, you have to be unique. Here to tell...
Why Are Auto Companies Paying the Big Bucks to Run Super...
When an ad during Super Bowl runs for thirty seconds, advertisers spend around $5 million to gain this privilege. Since 2007, this price has...
NADA 2019: Force Marketing, Eric Mercado
Automotive marketing is constantly evolving and changing. While CBT News was at the 2019 NADA Show we took a few minutes to speak with...
Four Tips for Optimizing End-of-Year Marketing
It is hard to believe that December is again on the horizon. The holiday and the end-of-year rush is in full swing, and consumers...
Why Should Your Dealership Invest In An Ad Agency?
Regardless of what industry your business is in, you probably already understand that advertising and marketing are crucial aspects of the growth and success...
Visual Displays — Best Practices in the Auto Industry
The use of visual displays for advertising has had a major role in advertising for those in the automobile industry. This form of advertising...
Facebook’s Controversial Change
On this week's episode of Auto Marketing Now, Brian Pasch tackles the controversy regarding Facebook's change and how they use third-party data to target...
How to NOT Sell Cars in 2018
Overall US automotive sales slipped ever so slightly year-over-year in 2017. The clientele is out there, ready to buy up vehicle inventory with a...
Social Media Advertising
Does social media really help sell cars? Glenn says “Yes”, but you have to know how to properly use it.
How Facebook Awareness Campaigns Affect Your Audience
We’ve all heard about Facebook advertising. One strategy you might not be aware is awareness ads. Glenn explains how an awareness campaign can impact...
