Tag: advertising
Top Opportunities for Auto Marketers: Advanced Ad Tactics, Millennials, Alternative Fuel...
Ahead of the NADA conference in Las Vegas, automotive advertising professionals—including Jake Rostollan, executive vice president at Pinnacle Advertising and Neil Gandhi, vice president...
4 Steps to Transform Your Marketing Strategies
Data is one of the most powerful tools for automotive marketers. But, given the sheer volume and availability of data, it also can be...
Advertising with Twitter Video
Your team uses video for Facebook, but have you ever considered utilizing it for Twitter? Brian suggests doing this one thing before going all...
Addressable Advertising on Cable TV
On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...
Using Facebook as a Branding Tool
TV and radio bring a lot of awareness to dealerships locally. However, it can be really expensive. Brian suggests using Facebook to promote local...
Retargeting for a Bigger Impact
Why is your dealership choosing to retarget people who have visited your website for two seconds? Brian explains how retargeting serious inquiries with banner...
Why Dealers Should Invest More of Their Time into Important Marketing...
If you are a Dealer and you are currently delegating your advertising and marketing, stop it! By delegating all of your advertising and marketing responsibilities,...
Are Your Facebook Ads Clean?
Are your Facebook ads clean? What does that even mean? On today's Tip of the Day, Glenn Pasch explains why images are important and why...
Why is Local Media Advertising so Important?
20 years ago, buyers would visit several dealerships and go on dozens of test drives to find the right car. A prime location and...
Automotive Marketing to Millennials: Important Lessons From a Survey of Over...
Although it took them a while, millennials have finally entered the retail auto market, and they’ve entered in force. According to industry research, 35%...
