Tag: advertising

Dealerships are competitive with one another, to say the least. Whether you are seeing more license plates from competitive dealers in your area or...

The pandemic years changed the landscape of many markets, especially the used car marketplace. According to an eLEND survey, “Almost 80% of auto dealers...

Marketing managers, general managers, and advertising or marketing agencies might not agree on this one: You should create your own ads account whenever you...

Tesla has been saddled with a fine totaling 2.85 billion won ($2.2 million), after South Korean regulators accused the automaker of misleading customers over...

Digital and dealership advertising are crucial topics for auto professionals to understand. Mia Phillips is the Senior Manager of Advertising and Media at Lexus....

Early this year we spoke to the President of Ziegler SuperSystems, Jim Ziegler, aka the Alpha Dawg, to get his perspective on the industry’s...

Every year around the fall and winter months, the seasons change, and cooler weather works its way in. In a non-COVID year, sales tend...

Manufacturers film car commercials with big-name talent. Think Matthew McConaughey behind the wheel of a Lincoln during the Superbowl intermission. But it’s well known...

Do you have a winning strategy going into the new year to generate more revenue? If not, the Automotive Analytics & Attribution Summit (AAAS)...

Many dealers have dialed back their marketing efforts as we continue to deal with shortages and high profits in the industry. On today’s show,...