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retargeting

Retargeting for a Bigger Impact

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 Why is your dealership choosing to retarget people who have visited your website for two seconds? Brian explains how retargeting serious inquiries with banner...
ads

Is Your Marketing Budget Ballooning? Here are Four Ways to Cut...

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It is an understatement to say that marketing has become a pivotal part of the sales process. Years ago, ads and billboards did the...
who won

Who Won the Big Game’s Ad Battle?

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Let’s be honest. At this point the Super Bowl is has become a vehicle for ads, kind of like chips are a vehicle for...
marketing

Intelligent Advancements in AI, Attribution, and Ad Securities: The Future of...

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Knowing where your money is being spent and tracking its profitability is in high demand at every dealership. Andy MacLeay, Director of digital marketing...
digital marketing

The Power of Digital Marketing: How Dealers Can Use Technology To...

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Decades ago, most people were only exposed to advertisements on television screens, magazines, billboards. In the span of the past twenty years, the way...

What does it mean to have “clean ads” on Facebook?

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Glenn Pasch: What does it mean to have “clean ads” on Facebook?  

How to have successful Google Ads

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 Auto Marketing Now with Brian Pasch On this week's episode of Auto Marketing Now, Brian Pasch talks about google ads.