Tag: ad spend

How are your marketing dollars being spent in this new year? With so much transformation happening in and around retail automotive, it may be...

Are Google results inflated? That’s the question Brian Pasch Enterprises has explored with its new BPE Report: Exposing the Outcomes of Google SEM Campaigns....

Marketing techniques continue to evolve as innovative digital trends enter the market. You may be asking yourself, what’s the best way to maintain effective...

Experts have revealed that the pandemic could go well into 2021 and there has been a lot of talk surrounding this new normal and...

  On this week's episode of the CBT News Market Update, new car sales came out to a retail SAAR of 11.16, down 12.6% from...

If your dealership is not using Facebook as part of its marketing strategy, then it should be. The social media platform has become more...

When the pandemic first hit the United States in early March, dealers began to revaluate their department budgets and overhead costs to offset the...

Cable television's data capabilities have evolved, creating a powerful marketing channel for automotive marketers, but are these marketers taking advantage of the opportunities? There's...

Marketing is critical to all businesses. The titans of industry spend billions of dollars on annual advertising. For example, the Coca-Cola Company. Coca-Cola, a...

In the not-so-good old days, connecting with in-market car shoppers was a guessing game, at best. Dealers selected the media channels they thought might...