The average driver would be willing to pay nearly $5,000 more for a fully self-driving car, a new report finds.
Researchers from Cornell University found that the average U.S. household is willing to pay $3,500 for some automation and $4,900 for full automation on top of the expected price of a car. That number varies widely from household to household—a large group of people were willing to pay above $10,000 for a self-driving capability, while many others wouldn’t pay anything for it, according to the study in Transportation Research Part C: Emerging Technologies.
Read the original article from Fortune.com: https://fortune.com/2017/05/08/self-driving-cars-prices/
