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Chemistry with Women Customers

Creating Great Chemistry With Women Customers

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Combine the proper ingredients to boost your bottom line By Anne Fleming Many combinations of formulas can work, but finding the optimal chemistry with women customers can...
New Vehicle Models

Don’t Strategize Your Marketing for Only Women or Millennial Car Buyers

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Dealers must not equate these broad customer groups with common market segments that they can effectively target. BY DENNIS GALBRAITH I hear or read many dealers,...
women shoppers

Convert More Women Shoppers To Trucks From Cars

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Using women-centric advertising and sales strategies can help move truck sales, boost profits. BY ANNE FLEMING Truck sales continue to soar nationwide, and while many...

How converting women to truck-buyers will increase profits

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So have you seen that commercial, the one about women using trucks for everyday activities? Well life is now imitating art because using women-centric advertising...
ad messages

Ad Messages That Resonate With Women Buyers, And Avoiding The Mistake...

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Let dealership reputation and trust, not price, drive the value proposition when targeting these customers. BY ANNE FLEMING Based on how they approach the car buying...
millennial women

Growth In Luxury Car Sales Comes From Millennial Women, Not Wealthy...

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Dealers should be shifting their marketing strategy to appeal to the segment likely to dominate their business for some time. BY JODY DEVERE Luxury car...
Sell Cars To Gen Y

The Challenge Isn’t Just To Sell Cars To Gen Y, But...

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Understand the particular triggers in a buy decision from millennial women, and adjust your sales tactics accordingly. BY ANNE FLEMING Here are a couple of...
Women Visit More Dealerships

Why Do Women Visit More Dealerships Than Men?

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How to convert extra visits into dollars for your dealership. BY ANNE FLEMING Women visit 30 percent more dealerships than men prior to buying a...
In today's episode of CBT Now, Katie Mares discusses how businesses can attract and retain female consumers and employees.

Why attracting female consumers/employees is key to your business success –...

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The influence of female consumers in the marketplace is undeniable, and understanding how to tap into this demographic can be a game-changer for your...

UAW preps Stellantis workers for strike, Ford offers free EV chargers,...

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Top stories UAW leaders urge Stellantis workers to prepare for strike. Read More Ford to offer free home chargers and installation to boost EV adoption. Read...