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How to digitally market to the right people | Mary Barra...
On today's CBT Newscast for Tuesday, October 24th, 2017:
How to digitally market to the right people
For years, traditional marketing focused on reaching everybody. Today,...
Speak Your Customers’ Language
Not long ago doctors typically talked to their patients in professional jargon, using terms that were hard for average people to understand. The hapless...
Meet DealerSocket’s New CEO: Sejal Pietrzak | 10 reasons why the...
On today's CBT Newscast for Thursday, October 12th, 2017:
Meet DealerSocket’s New CEO: Sejal Pietrzak
When changes take place with a tool or process at your...
Want to keep more female employees? Give them a work/life balance
A work/life balance is something we all want. For women who want to work at a dealership, that means something different. Lisa Copeland found...
Want to keep more female employees? Give them a work/life balance...
On today's CBT Newscast for Tuesday, September 19th, 2017:
Want to keep more female employees? Give them a work/life balance
A work/life balance is something we...
The key to a successful sales team | Trophy Nissan Dealership...
The key to a successful sales team is to train and coach them to be transparent, forthcoming and listen, says Jennifer Carroll, who oversees...
How training new hires impacts your bottom line
We all know service revenue is important to a dealership's bottom line, especially now in what some are calling a "plateau" in new car...
How training new hires impacts your bottom line | Crafting a...
On today's CBT Newscast for Tuesday, July 18th, 2017:
How training new hires impacts your bottom line
Joe sat down with Sally Whitesell, Founder/CEO of SW...
Will Tesla become a media company?
Tesla needs to position its vehicles as “fourth screens” to hedge against a potential decline in the auto industry, according to one analyst.
Morgan Stanley...
WardsAuto: Different Words Matter to Different Car Shoppers
American car consumers are power hungry.
Or at least the word “power” appeals to them when they’re vehicle shopping.
That’s according to a new CDK Global...