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How to digitally market to the right people | Mary Barra...

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On today's CBT Newscast for Tuesday, October 24th, 2017: How to digitally market to the right people For years, traditional marketing focused on reaching everybody. Today,...
language

Speak Your Customers’ Language

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Not long ago doctors typically talked to their patients in professional jargon, using terms that were hard for average people to understand. The hapless...
newscast

Meet DealerSocket’s New CEO: Sejal Pietrzak | 10 reasons why the...

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On today's CBT Newscast for Thursday, October 12th, 2017: Meet DealerSocket’s New CEO: Sejal Pietrzak When changes take place with a tool or process at your...
women

Want to keep more female employees? Give them a work/life balance

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A work/life balance is something we all want. For women who want to work at a dealership, that means something different. Lisa Copeland found...
Newscast

Want to keep more female employees? Give them a work/life balance...

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On today's CBT Newscast for Tuesday, September 19th, 2017: Want to keep more female employees? Give them a work/life balance A work/life balance is something we...
Trophy Nissan

The key to a successful sales team | Trophy Nissan Dealership...

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The key to a successful sales team is to train and coach them to be transparent, forthcoming and listen, says Jennifer Carroll, who oversees...
Employee Training

How training new hires impacts your bottom line

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We all know service revenue is important to a dealership's bottom line, especially now in what some are calling a "plateau" in new car...
Custom Brand Experience

How training new hires impacts your bottom line | Crafting a...

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On today's CBT Newscast for Tuesday, July 18th, 2017: How training new hires impacts your bottom line Joe sat down with Sally Whitesell, Founder/CEO of SW...
Tesla

Will Tesla become a media company?

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Tesla needs to position its vehicles as “fourth screens” to hedge against a potential decline in the auto industry, according to one analyst. Morgan Stanley...
WardsAuto

WardsAuto: Different Words Matter to Different Car Shoppers

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American car consumers are power hungry. Or at least the word “power” appeals to them when they’re vehicle shopping. That’s according to a new CDK Global...