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How Ron Marhofer Auto Family Has Continued to Thrive for 100...
After starting as an independent service garage in 1919 and adding its first Chevrolet franchise in the 1920s, Ron Marhofer Auto Family has built...
Must-Haves for Female Customers
On this week's episode of the Weekly Tune-Up, Becky Nixon talks about some "must-haves" for female customers and how to better serve female car...
Why Unconscious Bias Training is Important for Your Bottom Line and...
As humans, we all have perceptions and prejudices that can transition into biases if we aren’t careful. If left unchecked, these biases can develop...
Week In Review: Common Complaints of Female Car Buyers and How...
CBT News Week In Review for Friday, August 23rd, 2019:
The Advantages of Having a Multi-Platform Video Strategy for Your Dealership - Jeff Brown, Force...
Common Complaints of Female Car Buyers and How to Address Them...
Welcome back to CBT News, today we sit down with Lisa Copeland, Founder of Lisa Copeland Global and CEO of Cars Her Way, to...
Common Complaints of Female Car Buyers and How to Address Them...
Today on CBTNews.com - Tuesday, August 20th, 2019:
Common Complaints of Female Car Buyers and How to Address Them to Improve Sales - Lisa Copeland,...
The Benefits of Understanding and Improving the Female Dealership Experience –...
It’s no secret that the auto retail industry has traditionally been male-dominated, however, there are some key industry players looking to increase female presence...
Why Dealers Should Invest in More Training for Their F&I Staff...
On today’s show, we continue our conversation with Adam Marburger and Paul Brown, the President and Vice President of Ascent Dealer Services, respectively. In...
Providing the Ideal Car Buying Experience for Single Parents
As of the last Census in 2012, there are 85 million mothers in the United States with children under 18. While the talk about...
Are Auto Manufacturer’s Incentives Running Wild? – Steve Finlay | How...
Today on CBTNews.com - Monday, July 22nd, 2019:
Are Auto Manufacturer's Incentives Running Wild? - Steve Finlay, WardsAuto
We're pleased to have Steve Finlay, Editor of...
