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female customers

Must-Haves for Female Customers

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On this week's episode of the Weekly Tune-Up, Becky Nixon talks about some "must-haves" for female customers and how to better serve female car...
unconscious bias

Why Unconscious Bias Training is Important for Your Bottom Line and...

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As humans, we all have perceptions and prejudices that can transition into biases if we aren’t careful. If left unchecked, these biases can develop...
newscast

Week In Review: Common Complaints of Female Car Buyers and How...

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CBT News Week In Review for Friday, August 23rd, 2019: The Advantages of Having a Multi-Platform Video Strategy for Your Dealership - Jeff Brown, Force...
female car buyers

Common Complaints of Female Car Buyers and How to Address Them...

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 Welcome back to CBT News, today we sit down with Lisa Copeland, Founder of Lisa Copeland Global and CEO of Cars Her Way, to...
newscast

Common Complaints of Female Car Buyers and How to Address Them...

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 Today on CBTNews.com - Tuesday, August 20th, 2019: Common Complaints of Female Car Buyers and How to Address Them to Improve Sales - Lisa Copeland,...
Female Dealership Experience

The Benefits of Understanding and Improving the Female Dealership Experience –...

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 It’s no secret that the auto retail industry has traditionally been male-dominated, however, there are some key industry players looking to increase female presence...
training

Why Dealers Should Invest in More Training for Their F&I Staff...

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 On today’s show, we continue our conversation with Adam Marburger and Paul Brown, the President and Vice President of Ascent Dealer Services, respectively. In...
parents

Providing the Ideal Car Buying Experience for Single Parents

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As of the last Census in 2012, there are 85 million mothers in the United States with children under 18. While the talk about...
newscast

Are Auto Manufacturer’s Incentives Running Wild? – Steve Finlay | How...

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 Today on CBTNews.com - Monday, July 22nd, 2019: Are Auto Manufacturer's Incentives Running Wild? - Steve Finlay, WardsAuto We're pleased to have Steve Finlay, Editor of...
diversity

How to Promote Diversity and Inclusion in Your Dealership

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There are numerous headlines across print, online and social media platforms addressing the pros of diversity in the workplace. This goes beyond simply meeting...