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CBT News – October 28, 2015

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On today's show: Chris Lentz, President of AutoSweet, reveals who the most digitally connected consumer is and why Why one candidate is trying to take credit for Ford's...

CBT News – October 26, 2015

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On today's show: Steve Rayman, longtime dealer and auto industry mainstay, discusses his secret to finding and keeping great employees Sales Tip of the...
Pre-Roll Ad settings

Identify ‘Micro Moments’ That Will Make Or Break Your Pre-Roll Video

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Pre-Roll Ad settings to which car consumers can really relate decide whether prospects will keep watching or opt out. BY PHIL SURA Dealers and their...

CBT News – October 19, 2015

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On today's show: Why one dealership flipped their car-buying process 180 degrees Sales Tip of the Day with Chris Rollins on salesperson vs. sales professional,...

Dealers Can Constructively Object To OEM Formulas

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Explain your issues in writing and get them in your file. BY JON MCKENNA Suppose your nameplate manufacturer is calculating your dealership’s average market share,...
optimize your CRM

Leveraging Your CRM To Identify Buyers

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By adding additional data, you can optimize your CRM to identify high-potential shoppers already in the database. BY JOHN GIAMALVO We live in the age of...

September 2015 Sales Numbers

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Corinne Lillis and Joe Gumm give you a look at the September 2015 sales numbers. The September 2015 sales totals are: Fiat Chrysler: +13.6% Chrysler:...

Instinct And Observing Other Businesses Lead Dealer To Flip To Salaried...

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Kistler Ford wants its product specialists answering questions, not chasing commissions. BY JON MCKENNA The ranks of dealers experimenting with salaried salespeople are gradually growing....
small BDC team

Failure To Properly Handle Inbound Service Calls Hamstrings Service Departments

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Start with a small BDC team and take other steps to catch all customer phone calls. BY BILL WITTENMYER During several of my recent speaking...

CBT News – September 10, 2015

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On today's show: Patrick Bet David, CEO of PHP Agency, explains how dealers can inspire their teams Sales Tip of the Day with Paul...