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CBT News – October 28, 2015
On today's show:
Chris Lentz, President of AutoSweet, reveals who the most digitally connected consumer is and why
Why one candidate is trying to take credit for Ford's...
CBT News – October 26, 2015
On today's show:
Steve Rayman, longtime dealer and auto industry mainstay, discusses his secret to finding and keeping great employees
Sales Tip of the...
Identify ‘Micro Moments’ That Will Make Or Break Your Pre-Roll Video
Pre-Roll Ad settings to which car consumers can really relate decide whether prospects will keep watching or opt out. BY PHIL SURA
Dealers and their...
CBT News – October 19, 2015
On today's show:
Why one dealership flipped their car-buying process 180 degrees
Sales Tip of the Day with Chris Rollins on salesperson vs. sales professional,...
Dealers Can Constructively Object To OEM Formulas
Explain your issues in writing and get them in your file. BY JON MCKENNA
Suppose your nameplate manufacturer is calculating your dealership’s average market share,...
Leveraging Your CRM To Identify Buyers
By adding additional data, you can optimize your CRM to identify high-potential shoppers already in the database.
BY JOHN GIAMALVO
We live in the age of...
September 2015 Sales Numbers
Corinne Lillis and Joe Gumm give you a look at the September 2015 sales numbers.
The September 2015 sales totals are:
Fiat Chrysler: +13.6%
Chrysler:...
Instinct And Observing Other Businesses Lead Dealer To Flip To Salaried...
Kistler Ford wants its product specialists answering questions, not chasing commissions. BY JON MCKENNA
The ranks of dealers experimenting with salaried salespeople are gradually growing....
Failure To Properly Handle Inbound Service Calls Hamstrings Service Departments
Start with a small BDC team and take other steps to catch all customer phone calls. BY BILL WITTENMYER
During several of my recent speaking...
CBT News – September 10, 2015
On today's show:
Patrick Bet David, CEO of PHP Agency, explains how dealers can inspire their teams
Sales Tip of the Day with Paul...