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CBT News – November 10, 2015

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On today's show: How one dealership group changed their recruiting strategy to attract more employees Bill Ford discusses the future business model of the auto...

October 2015 Sales Numbers

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Corinne Lillis and Joe Gumm give you a look at the October 2015 sales numbers. The October 2015 sales totals are: Fiat Chrysler: +14.7% Chrysler:...
Automotive Change

Innovative Automotive: New Companies Could Vie With Dealerships’ Used Sales Departments

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Are dealers ready to adapt to these businesses’ flexibility with test drives and trade-ins? BY ZACH KLEMPF The automotive landscape is being disrupted faster than...

CBT News – October 30, 2015

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On today's show: Steve Rayman of Steve Rayman Chevrolet shares his secret to finding and keeping great employees Chris Lentz, President of AutoSweet, reveals...

CBT News – October 28, 2015

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On today's show: Chris Lentz, President of AutoSweet, reveals who the most digitally connected consumer is and why Why one candidate is trying to take credit for Ford's...

CBT News – October 26, 2015

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On today's show: Steve Rayman, longtime dealer and auto industry mainstay, discusses his secret to finding and keeping great employees Sales Tip of the...
Pre-Roll Ad settings

Identify ‘Micro Moments’ That Will Make Or Break Your Pre-Roll Video

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Pre-Roll Ad settings to which car consumers can really relate decide whether prospects will keep watching or opt out. BY PHIL SURA Dealers and their...

CBT News – October 19, 2015

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On today's show: Why one dealership flipped their car-buying process 180 degrees Sales Tip of the Day with Chris Rollins on salesperson vs. sales professional,...

Dealers Can Constructively Object To OEM Formulas

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Explain your issues in writing and get them in your file. BY JON MCKENNA Suppose your nameplate manufacturer is calculating your dealership’s average market share,...
optimize your CRM

Leveraging Your CRM To Identify Buyers

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By adding additional data, you can optimize your CRM to identify high-potential shoppers already in the database. BY JOHN GIAMALVO We live in the age of...