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CBT News – November 10, 2015
On today's show:
How one dealership group changed their recruiting strategy to attract more employees
Bill Ford discusses the future business model of the auto...
October 2015 Sales Numbers
Corinne Lillis and Joe Gumm give you a look at the October 2015 sales numbers.
The October 2015 sales totals are:
Fiat Chrysler: +14.7%
Chrysler:...
Innovative Automotive: New Companies Could Vie With Dealerships’ Used Sales Departments
Are dealers ready to adapt to these businesses’ flexibility with test drives and trade-ins? BY ZACH KLEMPF
The automotive landscape is being disrupted faster than...
CBT News – October 30, 2015
On today's show:
Steve Rayman of Steve Rayman Chevrolet shares his secret to finding and keeping great employees
Chris Lentz, President of AutoSweet, reveals...
CBT News – October 28, 2015
On today's show:
Chris Lentz, President of AutoSweet, reveals who the most digitally connected consumer is and why
Why one candidate is trying to take credit for Ford's...
CBT News – October 26, 2015
On today's show:
Steve Rayman, longtime dealer and auto industry mainstay, discusses his secret to finding and keeping great employees
Sales Tip of the...
Identify ‘Micro Moments’ That Will Make Or Break Your Pre-Roll Video
Pre-Roll Ad settings to which car consumers can really relate decide whether prospects will keep watching or opt out. BY PHIL SURA
Dealers and their...
CBT News – October 19, 2015
On today's show:
Why one dealership flipped their car-buying process 180 degrees
Sales Tip of the Day with Chris Rollins on salesperson vs. sales professional,...
Dealers Can Constructively Object To OEM Formulas
Explain your issues in writing and get them in your file. BY JON MCKENNA
Suppose your nameplate manufacturer is calculating your dealership’s average market share,...
Leveraging Your CRM To Identify Buyers
By adding additional data, you can optimize your CRM to identify high-potential shoppers already in the database.
BY JOHN GIAMALVO
We live in the age of...