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Maintaining steady sales and profits can be challenging with fluctuating consumer demands, high vehicle prices, and low inventory. 

How dealerships can grow sales and profits by adopting resilient marketing...

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In this competitive market, car dealerships face numerous challenges. Maintaining steady sales and profits can be challenging with fluctuating consumer demands, high vehicle prices,...
Leveraging generational differences is crucial for staying competitive in today's market. Glenn Pasch will join us on today's CBT Now.

Unlocking generational marketing: Strategies for dealerships to connect with diverse audiences

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Leveraging generational differences is crucial for staying competitive in today's market. Glenn Pasch, the CEO of PCG Digital and an auto marketing expert, will...
In 2024, franchised car dealerships face challenges due to economic uncertainties, consumer behaviors, and rapid technological advancements.

Practical ways to boost sales

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In 2024, franchised new car dealerships face many challenges to their operations. The automotive sales landscape is more competitive than ever, from economic uncertainties...
The automotive industry is more competitive than ever. Dealerships must adopt a digital marketing strategy to attract/retain repeat buyers.

Cutting-edge automotive marketing strategies to boost dealership profitability

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There’s just no denying the fact that the automotive industry is more competitive today than ever before.  To succeed, dealerships must adopt a digital marketing...

Ford and Stellantis lead J.D. Power survey, U.S. July sales forecast...

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Top stories Ford and Stellantis top J.D. Power 2024 vehicle appeal survey. Read More U.S. July new vehicle sales forecast shows recovery post-software outage. Read More Mercedes-Benz...
According to the National Automobile Dealers Association, service parts and sales revenue reached $142.62B, a 3.73% increase from last year.

Driving Dealership Profitability through the Service Drive: A Focus on Training

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The service drive has become a key profit center for dealerships in recent years.  In 2023, U.S. new-vehicle dealerships wrote 264.3 million repair orders, slightly...
In the dynamic world of automotive sales, incentives, and rebates are making a significant comeback. Aaron Bickert joins us to elaborate.

Navigating incentives and consumer spending – Aaron Bickart | OfferLogix

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In the dynamic world of automotive sales, incentives, and rebates are making a significant comeback. But what does this mean for consumer spending and...
In 2024, leaders in the retail automotive industry are navigating a complex landscape filled with unprecedented challenges.

Overcoming challenges facing dealerships and innovative solutions

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In 2024, leaders in the retail automotive industry are navigating a complex landscape filled with unprecedented challenges. Dealerships must address critical issues such as...
As the prices of used battery electric vehicles (BEV) decline, new car dealers have the opportunity to adapt to this changing market.

Adapting to declining used BEV prices

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As the prices of used battery electric vehicles (BEVs) decline, new car dealers have the opportunity to adapt to this changing market landscape. With...
The Certified Pre-Owned (CPO) sector is feeling the squeeze as the market faces a significant shortfall in off-lease vehicles.

How to Manage the Off-Lease Vehicle Shortfall

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The Certified Pre-Owned (CPO) sector is feeling the squeeze as the market faces a significant shortfall in off-lease vehicles. This shortage requires that dealerships...