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How dealerships can grow sales and profits by adopting resilient marketing...
In this competitive market, car dealerships face numerous challenges. Maintaining steady sales and profits can be challenging with fluctuating consumer demands, high vehicle prices,...
Unlocking generational marketing: Strategies for dealerships to connect with diverse audiences
Leveraging generational differences is crucial for staying competitive in today's market. Glenn Pasch, the CEO of PCG Digital and an auto marketing expert, will...
Practical ways to boost sales
In 2024, franchised new car dealerships face many challenges to their operations. The automotive sales landscape is more competitive than ever, from economic uncertainties...
Cutting-edge automotive marketing strategies to boost dealership profitability
There’s just no denying the fact that the automotive industry is more competitive today than ever before.
To succeed, dealerships must adopt a digital marketing...
Ford and Stellantis lead J.D. Power survey, U.S. July sales forecast...
Top stories
Ford and Stellantis top J.D. Power 2024 vehicle appeal survey. Read More
U.S. July new vehicle sales forecast shows recovery post-software outage. Read More
Mercedes-Benz...
Driving Dealership Profitability through the Service Drive: A Focus on Training
The service drive has become a key profit center for dealerships in recent years.
In 2023, U.S. new-vehicle dealerships wrote 264.3 million repair orders, slightly...
Navigating incentives and consumer spending – Aaron Bickart | OfferLogix
In the dynamic world of automotive sales, incentives, and rebates are making a significant comeback. But what does this mean for consumer spending and...
Overcoming challenges facing dealerships and innovative solutions
In 2024, leaders in the retail automotive industry are navigating a complex landscape filled with unprecedented challenges. Dealerships must address critical issues such as...
Adapting to declining used BEV prices
As the prices of used battery electric vehicles (BEVs) decline, new car dealers have the opportunity to adapt to this changing market landscape. With...
How to Manage the Off-Lease Vehicle Shortfall
The Certified Pre-Owned (CPO) sector is feeling the squeeze as the market faces a significant shortfall in off-lease vehicles. This shortage requires that dealerships...