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steve greenfield streaming ads

Force Marketing’s John Fitzpatrick on maximizing your dealership’s marketing reach through...

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Welcome back to the latest episode of The Future of Automotive on CBT News, where we put recent automotive and mobility news into the...
As we get ready to turn the page on 2024, it is an exciting time to reflect on how digital innovation has transformed our world.

Driving change: How automotive innovation is shaping government’s digital future

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As we get ready to turn the page on 2024, it is an exciting time to reflect on how digital innovation has transformed our...
Mark Vickery, Cox Automotive

Dealer Forward: How AI and automation are transforming sales

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Artificial intelligence (AI) and automation are revolutionizing the dealership landscape, especially in sales operations. On today’s episode of Dealer Forward, Mark Vickery, Associate Vice...
social media

Shawn Payne’s tips to improve dealership sales with social media

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In today's digital landscape, social media has radically changed how businesses engage with consumers. It has particularly positive effects on how salespeople connect with...
Drive your dealership's sales with personal marketing

Drive your dealership’s sales with personal marketing strategies – Sean Gardner...

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Consistent and robust marketing is the key to every successful business. In today's episode of Inside Automotive, Sean Gardner, instructor and sales trainer for...

Colin Carrasquillo’s guide to enhancing dealership performance via targeted marketing

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In a hyper-competitive automotive sales environment, the power of first-party data cannot be overstated. Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group,...
sales

From the screen to the showroom: video strategies that will increase...

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In today’s fast-paced digital landscape, car salespeople need to adopt innovative strategies to connect with customers and boost sales. One of the most impactful...
Automakers face an uphill battle to regain control over their in-car infotainment systems as tech giants expand their AI voice assistants

Big tech tightens grip on automakers with AI-enabled voice assistants

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Automakers face an uphill battle to regain control over their in-car infotainment systems as tech giants Apple and Google expand their dominance with AI-enabled...
As the auto industry shifts toward a future dominated by EVs, car dealers must adapt their sales strategies to meet this growing demand.

Maximizing EV sales: A dealer’s guide to available resources

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As the automotive industry shifts toward an inevitable future dominated by electric vehicles (EVs), car dealers must adapt their sales strategies to meet this...
The auto retail landscape has undergone a significant transformation, driven by technological advancements and changing consumer preferences,

The evolution of automotive retail: From showrooms to online marketplaces

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The automotive retail landscape has undergone a significant transformation, driven by technological advancements and changing consumer preferences, which has impacted consumer behavior and compelled...