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For dealerships, selling a customer's car is only the start of a potentially long-lasting relationship — but only if the consumer tries to gain...

Digitization has pushed nearly every industry forward with rapid innovation. These changes have swept the automotive sector, with dealerships acclimating to online commerce. Modern...

In today's competitive automotive market, salespeople are discovering that personal branding can be just as essential as a dealership's brand. Tianna Mick, Chief Marketing...

As used car prices remain near historic highs, dealers continue to navigate affordability concerns and inventory shortages. In today’s episode of CBT Now, Seth...

Lifecycle marketing is a crucial strategy for automotive dealers aiming to build long-term success and cultivate lasting relationships with their customers. By implementing lifecycle...

In today’s fast-moving service lane, it’s not enough to just keep up—you’ve got to get out front. The fixed ops game is evolving, and...

Top Stories Fed holds rates steady, warns inflation may rise due to tariffs. Read More Ford races against time to transport engines before tariff deadline. Read More Tesla...

The car-buying experience has changed drastically over the years, with consumers becoming more informed and digital platforms playing a more prominent role. In today's...

Top Stories UAW workers at Ultium Cells secure first contract with significant benefits. Read More Stellantis backs Trump’s tariff exemption to boost U.S. auto production. Read More Waller County...

Force Marketing has been named a certified provider for Porsche, allowing Tier 3 Porsche dealerships to access a full range of digital marketing solutions...