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Force Marketing’s John Fitzpatrick on maximizing your dealership’s marketing reach through...
Welcome back to the latest episode of The Future of Automotive on CBT News, where we put recent automotive and mobility news into the...
Driving change: How automotive innovation is shaping government’s digital future
As we get ready to turn the page on 2024, it is an exciting time to reflect on how digital innovation has transformed our...
Dealer Forward: How AI and automation are transforming sales
Artificial intelligence (AI) and automation are revolutionizing the dealership landscape, especially in sales operations. On today’s episode of Dealer Forward, Mark Vickery, Associate Vice...
Shawn Payne’s tips to improve dealership sales with social media
In today's digital landscape, social media has radically changed how businesses engage with consumers. It has particularly positive effects on how salespeople connect with...
Drive your dealership’s sales with personal marketing strategies – Sean Gardner...
Consistent and robust marketing is the key to every successful business. In today's episode of Inside Automotive, Sean Gardner, instructor and sales trainer for...
Colin Carrasquillo’s guide to enhancing dealership performance via targeted marketing
In a hyper-competitive automotive sales environment, the power of first-party data cannot be overstated. Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group,...
From the screen to the showroom: video strategies that will increase...
In today’s fast-paced digital landscape, car salespeople need to adopt innovative strategies to connect with customers and boost sales. One of the most impactful...
Big tech tightens grip on automakers with AI-enabled voice assistants
Automakers face an uphill battle to regain control over their in-car infotainment systems as tech giants Apple and Google expand their dominance with AI-enabled...
Maximizing EV sales: A dealer’s guide to available resources
As the automotive industry shifts toward an inevitable future dominated by electric vehicles (EVs), car dealers must adapt their sales strategies to meet this...
The evolution of automotive retail: From showrooms to online marketplaces
The automotive retail landscape has undergone a significant transformation, driven by technological advancements and changing consumer preferences, which has impacted consumer behavior and compelled...