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social media

How To Use Social Media Data For A Trend Analysis In...

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Similar to any other industry, it’s essential for dealerships to use the data they collect to continue on improving. The automotive industry, especially, is...
customer experience

Mapping Your Online Customer Experience

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In the current competitive auto market, having an online presence is a must. Before they even set foot in your door, chances are the...
Social

Attracting Your Customers Through Instagram and Facebook Using Cars Social

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On average we spend an hour on social media platforms each day, even revisiting these sights up to eight different times. Jake Wittler, Sr....
newscast

Connecting with Your Customers Instantly Has Become a Vital Factor for...

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 With the variety of ways to connect with customers, on a multitude of platforms, data is showing a strong pull to the growing appeal...

How to convert more of your online visitors into showroom customers

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 Brian hosts Paul Potratz & Robert Donovan, to discuss website platforms and how to convert more of your online visitors into showroom customers.

Locking Down Data Security

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Important Steps For Every Dealership to Take By: Barry Carter We see news headlines daily, for instance: “Credit Card Company Suffers Data Breach” or “Personal Information...
On the latest episode of Auto Marketing Now, Brian Pasch tackles the primary issues dealers face selling electric vehicles to anxious clients 

Creating a concierge experience for car buyers: tips for dealers

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For dealerships, selling a customer's car is only the start of a potentially long-lasting relationship — but only if the consumer tries to gain...
Don Hall, VADA, looks forward toward 2025

VADA’s Don Hall talks about Scout Motors and the year ahead

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With 2025 days away, it's the perfect time to reflect on the big wins and challenges that defined the retail automotive industry in 2024....
Some dealers are questioning whether CRM systems are still relevant. Let me be crystal clear: they are not just relevant—they’re essential

Are CRMs still relevant for dealers in 2024

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The automotive industry in 2024 is a world of electric vehicles, AI-driven tools, and digital retailing. In this high-tech environment, some dealers are starting...
Tekion, CDK Global lawsuit

Tekion slams CDK with a federal antitrust lawsuit citing anticompetitive practices...

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Tekion, an innovative cloud-native platform for the retail automotive industry, has filed a federal antitrust lawsuit against CDK Global. The lawsuit accuses CDK of...