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 On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.   VIDEO TRANSCRIPTION: Brian: Welcome...

On today’s show, we’re pleased to welcome Mike Dodd, CEO of Trade-In Valet, one of the nation’s largest vehicle appraisal platforms. In this segment,...

On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...

Use Data to Get Service Drive Customers into the Showroom 45% of customers who service at a dealership bought not only the car they are...

In today’s highly competitive service retail business market, every service type business is a commodity that can most likely be found in a similar...

Lisa Copeland, founder of Lisa Copeland Global and CEO of Cars Her Way, as well as Brian Benstock, GM and Vice President of Paragon...

According to a 2017 Corporate Social Responsibility Study by Cone Communications, 87 percent of respondents said they would purchase a product because a company...

According to The Cox Automotive 2019 Car Buyer Journey Study, consumers spend an average of 14 hours researching vehicles online before making a purchase....

Is your dealership making the most of your current marketing process, software, and employees? Well, now is the time to assess the strengths and...

If you thought everyone classified as either a millennial or Generation Z wanted to buy everything online, then you are mistaken. A new study...