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leads

Five best practices in handling online leads

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In this age of online marketing, automation, lead capture, and CRM response databases, we often lose the basics of handling online leads. Leads are...
Tesla

CBT automotive newscast: October 5, 2020

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Today’s Featured Interview: CBT News Market Update: Doug Petersen, Larry H. Miller Group & Jason Knight, LotLinx To quickly recap this week’s numbers, the retail SAAR...

CBT automotive newscast: October 1, 2020

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Today’s Featured Interview: How the new Facebook automotive inventory ad options affect your dealership When advertising on social media platforms like Facebook, automotive marketers must their...
Facebook

Facebook seeks to optimize mobile shopping through new automotive ad initiative

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According to J.D. Power, 53% of automotive internet shoppers use a mobile device to gain information about automobiles. The world of automotive research is...
VINtv

Leveraging sophisticated AI for your dealership’s video marketing strategy

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There's nothing more powerful than TV when it comes to marketing, and dealers know this. However, it's also very expensive to do well. Executing...
Lissette Gole

Google’s automotive retail head Lissette Gole, discusses meeting modern consumer demands

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 Digital retailing has become a necessity for dealers in the midst of the pandemic. However, tracking consumer activity online and increasing the efficacy of...
reputation

Four ways to manage your dealership’s online reputation

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How important is reputation? If the stats are to be believed, pretty vital. According to the World Economic Forum, more than 25 percent of...

CBT automotive newscast: September 8, 2020

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Today's Featured Interview: Corina Diehl on building her auto group, digital retailing, attracting more females into the auto industry After the tragic passing of her...
AutoFi

Capturing Your Dealership’s Share of the Digital Retailing Market – Joe...

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Dealerships are seeing less foot traffic as the retail automotive industry heads online. More dealers are being equipped and empowered with tools to thrive...
loyalty marketing program

Perfecting Your Dealership’s Mobile Website Design and User Experience

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On this week’s episode of Kain & Co., host David Kain is joined by Lyamen Savy, the CEO of a new website company called 321...