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Glenn Pasch on the importance of adding a digital marketing manager...
The digital landscape of retail automotive is dramatically changing at a rapid pace. While car dealers often wear many hats, dealerships need more digital...
Dealer Advantage: How to offer flexibility to car shoppers & maximize...
In this episode of the Dealer Advantage series, Lori Wittman, SVP Dealer Software Solutions, Cox Automotive and Kevin Frye, Marketing Director for Jeff Wyler...
Improving engagement with multichannel marketing
You may have heard that to succeed today, you need to be online. That's true, especially in the year 2021. The last year has...
CBT automotive newscast: March 16, 2021
Featured Interview:
How will the semiconductor shortage affect inventory levels in 2021? - Jessica Caldwell, Edmunds
In this segment of CBT News, host Jim Fitzpatrick is...
AutoNation sells remaining stake in Vroom, Lucid Motors gets close to...
Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps...
How all components are in place for automotive digital retailing in...
It is certainly an understatement to say the world has been turned on to online shopping and digital retailing. According to Adobe Analytics, during...
SPAC listings break record for share sales in Jan., plus the...
Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps...
How auto dealers can maximize the digital car buying experience for...
The 2021 NADA Show is clearly looking much different from those in years past. This first-ever virtual conference for NADA will make it easier...
Ford announces Android platform in their vehicles starting in 2023
Ford and Google announced a tech partnership that will see new vehicles equipped with the Google Android platform starting in 2023. In addition, Monday’s announcement says...
Car dealership advertising ideas to drive success despite the pandemic
With COVID numbers continuing to stay high across the nation, many consumers are still shopping from home, and although e-commerce has been around for...