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How often should you mystery shop your car dealership?
Mystery shopping is one of the most effective ways to identify areas where your team and processes are succeeding, and where they’re falling short....
GM unveils new energy division, auto credit availability expands, IIHS automated...
Inside Automotive:
How auto dealers can spot identity fraud and prevent it in the future — Pete MacInnis & Sergeant Darren Schlosser
Recently, CBT News did...
How to leverage digital transformation to improve auto financing processes —...
The auto retail industry is undergoing unprecedented digital transformation and technological innovation. More than ever, customers looking to buy a new or used car...
How to improve online reviews for your car dealership
Competing in the digital age can feel like an insurmountable challenge for car dealerships that don’t have a solid plan for boosting reviews.
The last...
AutoNation, Hendrick Automotive Group score top marks in Reputation report
The 2022 Automotive Reputation Report results are in, and Subaru and Lexus top the list for brands with the best reputations. Subaru came first for non-luxury...
Major automakers drive into the metaverse to engage with digital car...
The combination of virtual reality (VR) and augmented reality (AR), known as the metaverse, has historically been just a figment of our imagination. However,...
Is your auto dealership prepared for the transition to Google Analytics...
As Google Analytics 4 (GA4) works to replace Universal Analytics standards that have been in place for years, you need to make sure your...
Streamline digital communications at your dealership with better CRM engagement tools...
Car dealers are always looking for the best in class CRM, or customer relationship management system, and one company is expanding quickly in the...
COO Ed Roberts discusses shifting to a pre-order model at Bozard...
Almost everyone in retail automotive is experiencing or talking about high-profit margins and low vehicle inventory. On this edition of Inside Automotive, we’re talking...
Should dealers consider a separate digital retailing brand for their used...
With Tesla's success and plans and comments from OEMs like Ford CEO Jim Farley, there's no question that digital retailing from automakers may soon be...