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social selling

Social Selling: What is it and what are the benefits for...

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Car dealerships have always been good at selling cars. But in recent years, how people buy cars has changed dramatically. So it shouldn't be a...
audio advertising

OTT audio advertising for car dealers: Is it truly worth it?

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When it comes time to review your dealership’s marketing spend, you always face the same difficulty: is it worth investing in a new form...
solar

Solar powered, eco friendly micro car coming soon to U.S.

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One of the world's first solar-powered cars is coming to the U.S. in January. The Squad solar electric city car is a small, golf-cart shaped...

What Lexus and Marvel can teach us about dealership advertising

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Digital and dealership advertising are crucial topics for auto professionals to understand. Mia Phillips is the Senior Manager of Advertising and Media at Lexus....

Tesla stock upgrade, new EV battery tech, robotaxi starups

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Inside Automotive: The Simple Truths of Leadership and how to practice them with Ken Blanchard & Randy Conley Today on Inside Automotive, we’re pleased to welcome...
pre-owned salespeople

Leveraging social media to promote pre-owned vehicle sales — Helmand Anwary...

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It's no secret that auto dealerships rely on a robust pre-owned car department. Today on Inside Automotive, we're joined by Helmand Anwary, Pre-owned Director...
NADA

NADA outlines new auto retailing principles for dealers and OEMs

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In light of today's changing landscape for auto retailing, from the emergence of direct-to-consumer selling models to evolving car technologies, NADA has released a...
technology

Unlock profitability and improve operations with flexible technology partners

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Welcome to another edition of our Dealer Forward video series with Cox Automotive, where we talk about some of the most challenging issues affecting...

Mullen Automotive buys ELMS, NADA elections, new vehicle affordability

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Inside Automotive: Auto marketer Charlie Foster's advice to salespeople: 'If you can do one thing today—go make a TikTok' Dealers around the country are spending less...
automotive marketing modern retailing

Glenn Pasch shares automotive marketing insights for modern retailing

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Disruptive marketing strategies are swiftly emerging as the realities of dealership marketing change more quickly than ever. Dealers face a wide range of adjustments,...