Home Search
Customer Data Platforms, - search results
If you're not happy with the results, please do another search
11 tips for managing dealership finances
Owning an automotive dealership includes making important financial decisions that can affect your business’ growth and success. Financial management skills are essential for achieving...
The secret ingredient to choosing the right CDP for your dealership
On the last episode of Auto Marketing Now, automotive marketing expert and founder of BPE Enterprises, Brian Pasch discussed the three levels of functionality...
Weekly roundup: Vehicle affordability improves, Twitter announces new CEO, Tesla Cybertruck...
Earlier this week: During Tesla's annual shareholder meeting, Elon Musk dismissed speculation that he is considering stepping down as Tesla's CEO, vehicle affordability improved...
Luxury SUV shopping, California EV dealers, new Ford partnership
Inside Automotive
Data activation in the dealership: using third-party platforms to boost marketing
Dealers know the importance of collecting and analyzing customer information, but many struggle...
Google Analytics 4: How the ASC is preparing dealers for a...
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and auto marketing expert, discussed the importance of merging...
Farley confirms Apple CarPlay, Android Auto will stay in Ford vehicles
CEO Jim Farley reaffirmed Ford's commitment to continue supporting third-party apps such as Apple CarPlay and Android Auto in its vehicles during a May...
The importance of integrating your CDP, CRM and digital retailing tools...
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and auto marketing expert, took a closer look and...
Closer Look: Digital security and proprietary access for CDPs
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG companies and auto marketing expert, discussed how marketing automation platforms...
How to keep your sales pipeline flowing strong all year long
As the automotive industry continues to transform, with the advent of electric vehicles, autonomous driving technology, and subscription-based services, it looks like a bright...
Choosing between a CDP, marketing automation platform, or hybrid system
On the last episode of Auto Marketing Now, we discussed some of the building blocks of Customer Data Platforms (CDP), and how they can...
