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Luxury SUV shopping, California EV dealers, new Ford partnership
Inside Automotive
Data activation in the dealership: using third-party platforms to boost marketing
Dealers know the importance of collecting and analyzing customer information, but many struggle...
Google Analytics 4: How the ASC is preparing dealers for a...
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and auto marketing expert, discussed the importance of merging...
Farley confirms Apple CarPlay, Android Auto will stay in Ford vehicles
CEO Jim Farley reaffirmed Ford's commitment to continue supporting third-party apps such as Apple CarPlay and Android Auto in its vehicles during a May...
The importance of integrating your CDP, CRM and digital retailing tools...
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and auto marketing expert, took a closer look and...
Closer Look: Digital security and proprietary access for CDPs
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG companies and auto marketing expert, discussed how marketing automation platforms...
How to keep your sales pipeline flowing strong all year long
As the automotive industry continues to transform, with the advent of electric vehicles, autonomous driving technology, and subscription-based services, it looks like a bright...
Choosing between a CDP, marketing automation platform, or hybrid system
On the last episode of Auto Marketing Now, we discussed some of the building blocks of Customer Data Platforms (CDP), and how they can...
CDP building blocks: Identity, entity and household resolution
Now that we have covered the benefits a Customer Data Platform (CDP) can provide to dealers, it is time to examine the basic building...
Mobile video revolution: The new era of car sales
Automobile dealerships are told they must adapt to the ever-changing landscape every week. Or at least it seems that way. For example, one of...
EV confusion: The relationship between education and profit — Aaron Bickart...
On this episode of Inside Automotive, Aaron Bickart, Executive Vice President & General Manager of OfferLogix, sits down with host Jim Fitzpatrick to discuss...
