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Auto Marketing Now The importance of proper "hygiene" when using customer data platforms — Brian Pasch Customer data platforms (CDP) have quickly become an important part...

The modern economy is a complex system that requires retailers to be well-versed in marketing technology and data collection. This is especially true for...

Artificial Intelligence (AI) has been revolutionizing different industries, and the dealership sector is not immune to its impact. Generative AI, a specific type of...

The used car market has rapidly transformed in recent years under the weight of the COVID pandemic and constricted manufacturing. As vehicle inventories started...

Earlier this week: Car buyers experienced improved affordability for new vehicles despite rising interest rates, with Cox Automotive reporting a decline to 42.2 weeks...

The gateway to your dealership’s service department is scheduling. Make this process effortless, and the journey for a satisfied customer gets off on the...

Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues delivering insight into...

Since the dawn of the car business, dealerships have been focused primarily on selling cars. Fixed ops has often been an afterthought. Ironically, fixed...

In an ever-evolving landscape where convenience and innovation rule the road, automotive retailing is at a crossroads. Rapid technological advancements and shifting automotive consumer...

As the automotive industry enters the fourth quarter, dealers are forming new strategies to navigate the ever-evolving landscapes of new car sales, particularly in...