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The automotive industry is more competitive than ever. Dealerships must adopt a digital marketing strategy to attract/retain repeat buyers.

Cutting-edge automotive marketing strategies to boost dealership profitability

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There’s just no denying the fact that the automotive industry is more competitive today than ever before.  To succeed, dealerships must adopt a digital marketing...

Ford and Stellantis lead J.D. Power survey, U.S. July sales forecast...

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Top stories Ford and Stellantis top J.D. Power 2024 vehicle appeal survey. Read More U.S. July new vehicle sales forecast shows recovery post-software outage. Read More Mercedes-Benz...
According to the National Automobile Dealers Association, service parts and sales revenue reached $142.62B, a 3.73% increase from last year.

Driving Dealership Profitability through the Service Drive: A Focus on Training

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The service drive has become a key profit center for dealerships in recent years.  In 2023, U.S. new-vehicle dealerships wrote 264.3 million repair orders, slightly...
In the dynamic world of automotive sales, incentives, and rebates are making a significant comeback. Aaron Bickert joins us to elaborate.

Navigating incentives and consumer spending – Aaron Bickart | OfferLogix

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In the dynamic world of automotive sales, incentives, and rebates are making a significant comeback. But what does this mean for consumer spending and...
In 2024, leaders in the retail automotive industry are navigating a complex landscape filled with unprecedented challenges.

Overcoming challenges facing dealerships and innovative solutions

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In 2024, leaders in the retail automotive industry are navigating a complex landscape filled with unprecedented challenges. Dealerships must address critical issues such as...
As the prices of used battery electric vehicles (BEV) decline, new car dealers have the opportunity to adapt to this changing market.

Adapting to declining used BEV prices

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As the prices of used battery electric vehicles (BEVs) decline, new car dealers have the opportunity to adapt to this changing market landscape. With...
The Certified Pre-Owned (CPO) sector is feeling the squeeze as the market faces a significant shortfall in off-lease vehicles.

How to Manage the Off-Lease Vehicle Shortfall

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The Certified Pre-Owned (CPO) sector is feeling the squeeze as the market faces a significant shortfall in off-lease vehicles. This shortage requires that dealerships...
The agency model, if adopted, this model will significantly depart from the traditional dealership model we’ve known for decades. 

The future of the agency model in automotive sales: Planning for what’s ahead

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Henry Ford introduced the franchise dealer model in 1914, and it’s been a stable and secure part of our industry. However, recently, a buzzword gaining traction...
Together, they unveil the "Complete Profit Picture," sharing actionable insights gleaned from over 25,000 dealer partnerships.

Unveiling the ‘Complete Profit Picture’: Insights from industry powerhouses

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As dealers grapple with challenges like inaccurate appraisals, mispriced vehicles, and underperforming digital marketing, Cox Automotive stands out as a beacon of expertise in...
Whether in the market for a new car or managing a dealership, understanding the ins and outs of smart shopping can make all the difference. Here, we'll take a look at some strategies that support buyers in making informed decisions, as well as how dealers can implement seamless processes to enhance the shopping experience. 

Smart shopping: A guide for buyers and dealers alike

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Whether in the market for a new car or managing a dealership, understanding the ins and outs of smart shopping can make all the...