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In today's digital landscape, social media has radically changed how businesses engage with consumers. It has particularly positive effects on how salespeople connect with...

Consistent and robust marketing is the key to every successful business. In today's episode of Inside Automotive, Sean Gardner, instructor and sales trainer for...

In a hyper-competitive automotive sales environment, the power of first-party data cannot be overstated. Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group,...

In today’s fast-paced digital landscape, car salespeople need to adopt innovative strategies to connect with customers and boost sales. One of the most impactful...

Automakers face an uphill battle to regain control over their in-car infotainment systems as tech giants Apple and Google expand their dominance with AI-enabled...

As the automotive industry shifts toward an inevitable future dominated by electric vehicles (EVs), car dealers must adapt their sales strategies to meet this...

The automotive retail landscape has undergone a significant transformation, driven by technological advancements and changing consumer preferences, which has impacted consumer behavior and compelled...

In this competitive market, car dealerships face numerous challenges. Maintaining steady sales and profits can be challenging with fluctuating consumer demands, high vehicle prices,...

Leveraging generational differences is crucial for staying competitive in today's market. Glenn Pasch, the CEO of PCG Digital and an auto marketing expert, will...

In 2024, franchised new car dealerships face many challenges to their operations. The automotive sales landscape is more competitive than ever, from economic uncertainties...