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The future of the agency model in automotive sales: Planning for what’s ahead
Henry Ford introduced the franchise dealer model in 1914, and it’s been a stable and secure part of our industry. However, recently, a buzzword gaining traction...
Unveiling the ‘Complete Profit Picture’: Insights from industry powerhouses
As dealers grapple with challenges like inaccurate appraisals, mispriced vehicles, and underperforming digital marketing, Cox Automotive stands out as a beacon of expertise in...
Smart shopping: A guide for buyers and dealers alike
Whether in the market for a new car or managing a dealership, understanding the ins and outs of smart shopping can make all the...
The impact of urbanization on dealerships
As cities expand and urban living becomes the norm, dealerships must adapt to the changing mobility needs. Urbanization brings unique challenges and opportunities, from...
Colin Carrasquillo addresses marketing strategies for dealerships during turbulent times
At times, such as a national outage for major auto management provider CDK Global, effective marketing strategies become even more crucial to maintaining business...
How car dealerships are strengthening their sales teams in a competitive...
With ever-evolving consumer preferences and an increasingly competitive market, savvy dealerships have put a focus on strengthening their sales teams to drive growth and...
Braving the electric storm: Preparing for a potential drop in EV...
If you noticed, some troubling but unsurprising news for the electric vehicle market e emerged from Europe on Tuesday. First, Porsche Taycan prices collapsed,...
Connected marketing: What is connected marketing and why does it matter...
Car dealerships receive sales and service leads through many channels. While your dealership’s experience may vary, many dealerships spend their monthly advertising dollars on...
Why dealerships must emulate Amazon’s seamless buying experience – Aaron Bickart,...
Despite the recent embrace of digital platforms, many dealers find themselves falling short of anticipated results. On today's episode of Driving Solutions, we're looking...
Google Analytics 4 For Car Dealers
Google Analytics 4 is the new standard for traffic analytics measurement on your dealership’s website. Google switched from the “old” Google Analytics Universal properties...