For 12 years, CBT News has been the auto industry's
#1 source for auto industry news, content, coaching & analysis
Home Search

Customer Data Platforms, - search results

If you're not happy with the results, please do another search
The agency model, if adopted, this model will significantly depart from the traditional dealership model we’ve known for decades. 

The future of the agency model in automotive sales: Planning for what’s ahead

0
Henry Ford introduced the franchise dealer model in 1914, and it’s been a stable and secure part of our industry. However, recently, a buzzword gaining traction...
Together, they unveil the "Complete Profit Picture," sharing actionable insights gleaned from over 25,000 dealer partnerships.

Unveiling the ‘Complete Profit Picture’: Insights from industry powerhouses

0
As dealers grapple with challenges like inaccurate appraisals, mispriced vehicles, and underperforming digital marketing, Cox Automotive stands out as a beacon of expertise in...
Whether in the market for a new car or managing a dealership, understanding the ins and outs of smart shopping can make all the difference. Here, we'll take a look at some strategies that support buyers in making informed decisions, as well as how dealers can implement seamless processes to enhance the shopping experience. 

Smart shopping: A guide for buyers and dealers alike

0
Whether in the market for a new car or managing a dealership, understanding the ins and outs of smart shopping can make all the...
As cities expand dealerships must adapt to the changing mobility needs- Urbanization has led to changing preferences in vehicle ownership.

The impact of urbanization on dealerships

0
As cities expand and urban living becomes the norm, dealerships must adapt to the changing mobility needs. Urbanization brings unique challenges and opportunities, from...
To shed light on navigating these turbulent times, we turn to Colin Carasquillo to provide insight for dealerships facing similar disruptions

Colin Carrasquillo addresses marketing strategies for dealerships during turbulent times

0
At times, such as a national outage for major auto management provider CDK Global, effective marketing strategies become even more crucial to maintaining business...
With ever-evolving competitive market, savvy dealerships have put a focus on strengthening their sales teams to drive growth and success.

How car dealerships are strengthening their sales teams in a competitive...

0
With ever-evolving consumer preferences and an increasingly competitive market, savvy dealerships have put a focus on strengthening their sales teams to drive growth and...

Braving the electric storm: Preparing for a potential drop in EV...

0
If you noticed, some troubling but unsurprising news for the electric vehicle market e emerged from Europe on Tuesday. First, Porsche Taycan prices collapsed,...
When dealerships talk about connected marketing, they mean ensuring that related channels like search engine marketing.

Connected marketing: What is connected marketing and why does it matter...

0
Car dealerships receive sales and service leads through many channels. While your dealership’s experience may vary, many dealerships spend their monthly advertising dollars on...
The future of car buying is expected to lean heavily on digital retailing. Bickhart & Spiesak discussed the importance of meeting expectation

Why dealerships must emulate Amazon’s seamless buying experience – Aaron Bickart,...

0
Despite the recent embrace of digital platforms, many dealers find themselves falling short of anticipated results. On today's episode of Driving Solutions, we're looking...

Google Analytics 4 For Car Dealers

0
Google Analytics 4 is the new standard for traffic analytics measurement on your dealership’s website. Google switched from the “old” Google Analytics Universal properties...