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By now, you’ve likely heard that Google has planned to phase out third-party cookies in 2024. In the digital marketing landscape, the third-party cookie...

On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and auto marketing expert, discussed the importance of merging...

Earlier this week: Average new car prices fell below MSRP for the first time since 2021, Tesla got slapped with a privacy lawsuit, the...

Inside Automotive Playing the long-game with CDPs and unified data - Aaron Baldwin | automotiveMastermind On the last episode of Auto Marketing Now, we discussed the...

Auto Marketing Now CDP building blocks: Identity, entity and household resolution - Brian Pasch | PCG Companies Now that we have covered the benefits a Customer...

Innovation is key to driving seamless car buying experiences for customers. Recently, at the 2023 NADA Show, CBT News anchor, Jim Fitzpatrick spoke with Aaron...

The benefits of utilizing clean first-party data are at the top of dealers' minds. During this year's NADA Show, CBT News anchor Jim Fitzpatrick had the...

Customers may now browse your inventory and shop online with greater ease than ever before, so, it's critical to keep them engaged in your...

In the not too distant future, dealerships will face a major challenge as the digital advertising landscape is poised for a cookieless future. Tracking...

Inside Automotive Leasing EVs could be the answer to save the market- Market Scan's Rusty West Retail automotive saw record profits throughout the past few years...